Top Seo Strategies | An Hour A Day Seo: Hints And Tips For DIY Search Marketing
Top SEO Strategies | If you have a business website, it is vital that it can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful. The world’s best online businesses do two things really well. First, they put enormous amounts of time and effort into dominating search engine results. Second, they offer unique, effective sales pitches to their new visitors. So, how does a business dominate search engine results? If you’re a small fish in a big pond, it can seem impossible – but don’t despair.
At its most basic, “SEO” means finding ways to improving your website’s ranking in search results. By understanding search terms and developing the right SEO strategy, your website can gradually improve its rankings. Below are some ideas to get you started down the path to a website that ranks higher in search engines, and as a side-benefit, is more useful and accessible to potential and existing clients.
Content | Top SEO Strategies
Make sure you have good, well-written, and unique content that will focus on your primary keyword or keyword phrase. Instead of writing a simple post without proper information, you should focus your energy to provide original, quality content with necessary bullet point and images to back-up what you say. As per Guidelines provided by Google, the length of your content should be more than 300 words. However, we recommend to go over 600-700 mark whenever possible. Write relevant, engaging content that has value to your site visitors, and always write for the user first, and the search engines second.
Keyword planning | Top SEO Strategies
You should be conscious of placing appropriate keywords throughout every element of your website: your titles, content, URLs, and image names. Determine search keywords for which you want your website to rank highly for, and make sure those keywords appear several times on every page in prominent places, such as the page title, sub-headers, and links. It is crucial, when optimizing your site, that the content is keyword rich. However, there is little point in writing keyword-dense copy, if the keywords are not commonly used in search terms.
Page title | Top SEO Strategies
Give your page a relevant, short, but descriptive title. The page title appears in the browser’s title bar, in the user’s favorites menu if they bookmark or share your page, and usually in search engine results, which is why you should keep the character count under 70 and preferably under 66.
Think social | Top SEO Strategies
Not technically SEO, but social media is a fast growing factor in getting your website noticed, and is an important element to include in your SEO strategy. Build an online community where links back to your website are discussed and shared among website visitors and potential clients. You should be distributing links to fresh content on your website across appropriate social networking platforms, because all major search engines look at how often your website is mentioned on social platforms such as Facebook and Twitter.
Back links | Top SEO Strategies
An easy way to get more traffic to your website is by developing relationships with other websites. You can personally ask the webmasters of well-respected websites if they’ll include a link to your website. Be sure to return the favor – and everyone wins! Search engines see these links as a proof that your website is both relevant and important, so whenever possible, ensure back links come from high profile companies.
Non-text content | Top SEO Strategies
Images count! For that matter, so do videos and audio podcasts. If you hadn’t noticed, search engines index all of them now, and when a user does a web search, image and video results are often presented intertwined with traditional web page results. However, engines can only search text, not text in your images – which is why you need to make the words associated with your images as descriptive as possible. Start with your image names: adding an “ALT” tag allows you to include a keyword-rich description for every image on your site.
Sitemaps | Top SEO Strategies
Sitemap is an important tool for increasing the ease of navigation across your website. It enables web crawlers from search engines, and users to quickly and efficiently search every page of your website. Every page of content is therefore easier to find, reducing the number of clicks, both web crawlers and users have to make before reaching the required content.