Top SEO Tactics | Make Your Business Shine Online: 6 Simple Steps To Help Your Name Pop Up On Search Engines!
Top SEO Tactics | Despite popular opinion, the demise of search engine optimization has been greatly exaggerated. However, that doesn’t mean that what was effective in 2006, 2010, or even last year will get you the same results today. Here’s an interesting piece of information you should keep in mind in 2015: Google changes its search algorithm around 500–600 times each year. In 2015, many business owners are concerned about the changes ahead, but there really is no need for concern for those who know how to set up a sustainable SEO plan.
Those who understand the importance of great SEO ultimately maintain a better competitive edge and benefit from increased visibility, better brand recognition and higher conversion rates. The SEO days of stuffing keywords randomly throughout the content are over, there is no doubt about that. In 2014, the Pigeon update improved local search results, the HTTPS/SSL update offered more credibility to websites, and the Panda updates improved the content found on pages everywhere. So, what should you expect from the rest of 2015, and how do you create a sustainable SEO campaign to survive the changes?
Mobile Is King | Top SEO Tactics
Ask any online marketing expert about the major trends they expect to see in 2015, and he or she will likely give you one word: mobile. This shouldn’t come as a surprise. Mobile devices get more eyeball time than TV screens these days. We see more and more people looking for information, products and prices from mobile devices. Google’s latest “mobile-friendly algorithm” is set to change the online landscape and from April 21st, 2015 has officially included responsive website usability factors and application indexing. This means that if your website isn’t optimized for mobile devices, you will be losing out on traffic and potential sales.
Create Quality Content | Top SEO Tactics
The name of the game is still having unique, creative, well-written content. If you don’t have it, this is where you should shift your attention. Google can easily recognize well-written content, and can detect poor quality content, or unoriginal text. If you want to see more web traffic in 2015, you have to work on creating high quality content for your website. Content is king, so be sure to have good, well-written, and unique content that will focus on your main keyword or keyword phrase.
Optimize Title Page Descriptions | Top SEO Tactics
Title tags have been a factor in SEO for over a decade, and in 2015, they are still a very important part of any campaign. Since Google will only show between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with attention-grabbing copy. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included.
Optimize Image Alt Text | Top SEO Tactics
This one is particularly important for image-heavy web pages, like photography portfolios. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image ALT text and file name of each image. Remember, Google can’t see what’s in your images, so ALT text and the actual file name help provide a better understanding of what your page and images are about.
Social Media Can Make Or Break Your Ranking | Top SEO Tactics
Because Google search algorithms are becoming pretty much the closest thing to artificial intelligence, it only makes sense that human signals will play a more important role on the future of SEO. If you don’t have a strong social presence and strategy that enables people to find and share your content, you’re doing it wrong! Make sure you are branding yourself and your company on each network you use. Even if it does not make all the difference today, you will be thankful in the near future.
Shift your Attention To Phrases | Top SEO Tactics
While keywords are vitally important, you should also start considering keyword phrases. The days of targeting broad keywords are coming to an end. Targeting long-tail search queries, on the other hand, not only attracts qualified “buyer” traffic, but these terms will usually have much less competition. People commonly search for phrases in search engines, so matching those phrases will help make it easier for your website to rank highly. After all, Google Now and Siri are teaching us to ask questions. For example, if you type, “where is the nearest Apple store” into the search bar, Google understands “where” as the location and “nearest” to mean in relation to where you are at that moment.