Top Web Design Advice | How To Grow Your Photography Business With A Portfolio Website That Packs A Punch
Top Web Design Advice | We all love those “Awesome Things Only ’90s Kids Will Remember” articles. What a better way to procrastinate your life away than listening to a recording of the AOL’s dial-up tone and seeing what Amazon’s website used to look like back in the day? We’ve definitely come a long way in the last decade or two, and it’s nice to take a look back once in a while. Not only is having a website designed a lot more affordable, but the websites actually look great today! So why is it that so many photographers out there neglect or even completely overlook their portfolio websites?
The truth of the matter is that your website will be the very first place your potential clients look long before reaching out to you. And you have only a moment or two to leave a favorable and lasting impression on your visitors, otherwise they’ll abandon your website before you can say “wasted investment!” Lucky for you, we’re here to help. We’ve been designing websites for photographers just like you for over 10 years now, and we know a thing or two about setting up websites that work. To help you set up a website that’s up to par with your work, we gathered some of the most important tips every photographer needs to know when designing a website.
You’re Never Done Working On Your Portfolio Website | Top Web Design Advice
The ultimate goal of your website is to showcase the very best examples of your work and allow your potential clients to get a better idea of what you can do for them. This is your moment to show your unique style and creative vision to the entire world, so make the most of it! Don’t mistake your website for online storage; instead, carefully and deliberately go through all of your work and choose only the best samples of your work that represent your skills and appeal to your ideal client.
However, make sure you’re consistently adding new examples, replacing older shots with better ones. Your portfolio website is a representation of you and everything you can do for your potential clients, so the moment you learn a new skill, introduce a new service, or take a better shot than the ones in your portfolio, make sure your portfolio accurately reflects that!
It’s All About You! | Top Web Design Advice
When it comes to web design, simple is always better! We’ve all seen it countless times, and we get it – photographers feel as if they need to spice up their websites in order to stand from the crowd of other photographers in their area or niche, so they go heavy on the design elements. And we mean heavy! However, the only thing this will do is detract from your work! Unless you’re a web developer trying to showcase all the tricks up your sleeve, dial the unnecessary design elements and effects down a notch to allow your work to take the center stage, where it belongs!
Limit The Number Of Colors And Fonts You Use | Top Web Design Advice
We’ve all visited a website or two that made us feel assaulted! While colors can be a designer’s best friend, they can also turn your website into an overwhelming mess that will have your potential clients running for their lives! We usually advise our clients to stick to 2-3 colors in order to let their works shine through. A good start is a light shade of gray for the background, and one or two colors that are consistent with your logo and the rest of your branded elements. You’ll also need an accent color that you can use sporadically to emphasize important information and elements such as your calls to action.
You’ll also want to limit the number of fonts you use throughout the website. Not only will a consistent font scheme be a lot more appealing, but it will also be a lot easier on the eye! Multiple studies found that the human eye finds it difficult to scan multiple fonts at once, so limit your selection to 2-3 fonts from the same family. And for font’s sake, use readable fonts. We live in a time of web fonts, and with the unlimited selection at your disposal, there’s really no excuse for an illegible font!
Usability Is Paramount | Top Web Design Advice
If you make any action on your website difficult for your potential clients, they won’t try too hard to complete it! For example, viewing your portfolio is one of the most important things, so make it the best part of your website. No matter the color scheme of your website, you’ll want to make sure you find a way for your visitors to view your works against dark, possible black background! This will bring out the colors in the shot and emphasize the contrast. On the other hand, reading your blog posts should be done against a white background, because lines of white text on a dark background is exhausting for the human eye.
And last, but certainly not the least factor when it comes to usability of your website – the navigation bar needs some love too! People are used to seeing a bar with link to the most important pages at the top of each page, so give them that. Don’t make getting from one page to another difficult, because it will only detract from your work! Instead, make it effortless and obvious, so your potential clients can focus on what they came to your website for in the first place – your images!