Top Web Design Guidelines | 6 Simple (But Powerful) Website Design Tips For Any Business Owner
Top Web Design Guidelines | Research shows that the first place the vast majority of people turn to for information when researching a product or a service is the Internet. That means your existing and potential clients are searching for you online, from their laptops as well as tablets and mobile devices. In other words, your business has to be online. Even brick-and-mortar stores can benefit from a website that showcases their inventories and helps potential clients find their locations.
Of all of the tools in your marketing arsenal, your website is one of the most effective. A professional website can be the critical difference that makes a client choose to stick around, browse and buy instead of moving on to a competitor’s website. Sharing your website is like showing up to a first date. That is to say: first impressions matter. How your website is laid out, what colors, fonts and images you use (or don’t use) can mean the difference between success and failure.
The 5 Second Rule | Top Web Design Guidelines
Remember that you have just five seconds to explain your unique selling point to potential clients when they land on your website. If you don’t answer their needs right away, they will click “back” and abandon your website. Your job is to make sure that whatever copy you’re putting up on your website, is informative, compelling, and actually reads well. Not taking care of things like your website content is a serious sign that you might not care about other parts of your business either.
Keep It Clean And Clutter-Free | Top Web Design Guidelines
Less is more, but less is often much more difficult to achieve than more. The world around us has become quite cluttered and the Internet is by no means an exception. Ads, pop-ups, banners, buttons, icons, badges, and so on – sometimes it can all get a bit heavy. So why not give your visitors a break from all the noise and clutter? Simplicity is the secret of effectively getting your point across and making it easy for your website visitors to understand your message.
Make Your Text Easy To Read | Top Web Design Guidelines
Text is important. It’s there to provide potential clients with relevant information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. Make sure your choice of font and font size are focused on readability rather than just design. Visitors with different levels of vision could be viewing your website, so try to be as inclusive as possible. Don’t use uber-tiny font size. While it might look cute, it’s just not effective. Your readers shouldn’t need a magnifying glass to figure out your message.
Keep It Fresh | Top Web Design Guidelines
Content is still king. You don’t want potential clients to see outdated content and think your business isn’t active online, which could considerably affect your bottom line. If your last press release is from two years ago, think about removing that page altogether or adding a few new ones to avoid appearing behind the times. Your website is your company’s face to the world. Make sure it shows that your business is up to date on industry trends and is actively engaged by regularly creating new content.
Pay Attention To Navigation | Top Web Design Guidelines
Navigation is another pretty vital element, because it is how visitors find things on your website, so make sure to make things as accessible as possible. Give each of your navigation links a space of its own, and try not to make post navigation look like category selection. Rather than challenging people’s expectations with an unusual navigation layout, it is probably better to stick to web standards for icons and navigation. Your visitors will thank you.
Include All Relevant Contact Information – Including Social Media | Top Web Design Guidelines
Make sure you provide relevant contact information – including phone number, email and physical address – throughout your website. Make it easy for your visitors to share your content by integrating social media into your web design as well. This simple step provides a great opportunity to create brand advocates who will get you new clients and help your website to drive more sales for your business. The idea is to make it as easy as possible for someone to get in touch if they have a query, encounter a problem or would like more information on your products or services – whether it’s over the phone or Twitter.