Top Website Design Tips | It’s Easier Than You Think: Essential Tips For Creating That Killer Photography Portfolio

Top Website Design Tips | It's Easier Than You Think: Essen...

Top Website Design Tips | In today’s digital world, hard-copy portfolios are no longer enough; photographers need online portfolios that showcase their best work for others to discover, and explore in real time. How much time do you spend improving your portfolio? Be honest – does it showcase your best work? Designing an effective portfolio is easier than you think. Focus on simplicity, ease of use, achieving your goals, professionally managing the project, and you’ll end up with a killer photography portfolio.

Top Website Design Tips | Website Design –

Your portfolio should show your best work work, your skills, and your personality to your potential clients. The more time and effort you invest in designing a usable and appealing portfolio, the greater are your chances for getting better account balance at the end of the month. However, with so many portfolios online, it’s often hard to stand out from the crowd of competition out there. It takes a powerful design to grab the visitor’s attention long enough for him or her to enjoy sifting through your work. Following these simple tips will prevent your portfolio from falling flat, and show you and all of your hard work in the most favorable light!

Take A Step Back, And Curate Your Best Work | Top Website Design Tips

Take the time to go through all of your work, and carefully choose the right pieces for your portfolio. It’s easy to upload 100 images, but that doesn’t mean it’s a good idea. Some photographers, especially those just starting out their careers, have a tendency to go overboard. Unfortunately, this tactic tends to backfire. Upload only the work you’re really proud of, that looks the best, and that uses the best materials. You water down your best work when you use too many work samples. Plus, you’ll lose people if you require endless clicking and scrolling.

Top Website Design Tips | It's Easier Than You Think: Essen...

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Emphasize Your Work | Top Website Design Tips

This is one of the most vital rules for building a portfolio website: make sure the emphasis is on the work on display, not the design of the website itself. While you can definitely have a website that’s visually interesting and aesthetically appealing, it needs to complement your work, and help push it to the forefront of your potential clients’ minds. Your website is a mechanism for people to find your work. You don’t want the design to be too flashy or unconventional — that will make the content more difficult to digest.

Make It Easy To Navigate | Top Website Design Tips

Navigation has to be straightforward on any website that tries to sell to the public. And that’s just what a portfolio website is supposed to do; it sells you and your skills to potential clients. Designers have an urge to stand out as unique, but the last place to follow this urge is in your site’s navigation. Make sure the basics of getting to your work, your contact information, and other important elements of your site are simple and easy to find. Potential clients shouldn’t have to think too much to get from point A to point B.

RELATED: Photography Portfolio Designs | Rock Your Portfolio Website: The Five Principles Of Conversion-Centered Design

Top Website Design Tips | It's Easier Than You Think: Essen...

Contact Information Is Vital | Top Website Design Tips

Contact information should be easy to find, and in the case of contact forms they should be easy to use. Prominently place this kind of information. It’s a fact that by including your contact into your portfolio website, the chances of getting work from the potential clients will increase. To make their life even easier, it is better to put your contact information on every page, be it on website header or footer, so that they can get the contact details easily without going here and there. At the bare minimum, include an email address, or a contact form. And better still, include a business phone number where you can be reached.

Top Website Design Tips | Website Design –

Keep Your Portfolio Fresh | Top Website Design Tips

Keep in mind that your work doesn’t end with just creating a killer portfolio. You’ll also want to regularly update it. Google loves a well-structured, regularly updated website that’s stuffed with great content – and the easiest way to provide fresh content is to keep your portfolio updated. In general, the things that make visitors happy are the things that make Google happy. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!

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