Top Website Redesign Tips | What To Expect When You’re Expecting A Website Redesign
Top Website Redesign Tips | You know the feeling. Even though you were thrilled with the design when you first launched your website, you are now less than impressed. You have expanded your business in the past few years, so your website no longer effectively represents your new services, and doesn’t convey who you are now. For many people, that means it’s finally time to give that tired, old, difficult-to-update website a face-lift. After all, every now and then your website needs a refresh. But how do you begin?
A redesign can be a huge success, or it could fail terribly. After all, it’s a long and complicated process. At the beginning of a website redesign process, it may feel challenging to come up with a great-looking website that is also a well-oiled marketing machine. It’s not impossible, and in fact, it’s literally what you should expect. Here is a checklist to make sure you’re on track with your website overhaul.
Review Your Current Website | Top Website Redesign Tips
Take a look at your current website, and write a list of all the things you love about it. In a redesign, the best part is you don’t have to change everything about it. If you love something, keep it. Establish a starting point for improvement by taking a look your current website statistics. Here are some of metrics you should take a look at: Traffic – number of visits, likability – bounce rate, and usage – time visitors spend on your website on average. Keeping what you love about your website will give you more time to focus on what you don’t like. Make note of what you truly dislike, so you can go over some ideas with a professional designer on how to remove those things from the website, or redesign them to improve the website.
Analyze Your Competition | Top Website Redesign Tips
Visit the websites of your competition. What do you love? What do you hate? Act like a potential client, and try to be objective about what you like or dislike about their websites. Take a look at the quality of the design. You may even catch yourself thinking, “Wow, that’s a great website, and it really highlights what they do!” If your website doesn’t stack up against your immediate competition, then it’s definitely time for a website redesign.
Define Your Audience In Detail | Top Website Redesign Tips
At the end of the day, your website is not for you. It’s really for your previous and potential clients. One way to identify and target potential clients is by creating client personas. Something we like to ask our clients to do here at MediaNovak is to define their audience like characters in a book. Clearly defining who your target audience is will keep you focused on designing a website that benefits both you and them. The more you know about your clients, the more dimensional, and useful your website will be.
Outline Missing Content | Top Website Redesign Tips
To appeal to new and reoccurring visitors, a website with informative and original content is incredibly important. Now is the time to think about how to set up an effective content marketing plan. In the world of inbound marketing, less is not more, especially when it comes to content. A pretty website without useful content is much like an empty jeweled goblet: Pretty to look at, but containing no substance. It’s vitally important to come up with a strategy that’s all about adding more and more content to your website over time. Companies that blog have 55% more website visitors and 88% more leads than those who do not.
Keep Layouts Simple | Top Website Redesign Tips
Aim for simple layout, clean, crisp images, and vivid call-to-action buttons with a headline that directly and effectively states exactly what you’re offering. The website must be designed so that visitors can find what they are searching for, and be designed so that it effectively engages these visitors, and persuades them to move along to a purchase.
SEO Audit | Top Website Redesign Tips
Having a search engine friendly website means designing a website with no barriers to the search engines. This is essential for success with “organic” search engine results. The best time to make sure your website will play nice with search engines is during the design process. Page elements like titles, imagery, and even videos can contribute to or harm a website’s place in search engine rankings. When redesigning a website, take inventory of your old website’s most valuable pages in terms of SEO: The pages with the most traffic, the most inbound links, and with the highest keyword rankings.