Tumblr Marketing | How Your Branded Content Can Thrive on Tumblr
Tumblr Marketing | How much do you know about the microblogging website Tumblr? Maybe you haven’t used Tumblr before, but we bet you know that Yahoo bought it for over a billion dollars. Do you know why Yahoo valued it at such a high price point? It’s because Tumblr attracts tons of visitors. Launched in 2007, Tumblr has experienced immense growth over the past several years. Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.
Tumblr blogs can be accessed directly via the web, whereas Facebook content, for example, is available only to its registered users. That means Tumblr content gets indexed by search engines and can increase your search visibility. If you haven’t by now, you have to start thinking how to effectively add Tumblr to your marketing efforts. This guide will show you where to start, and how to grow your marketing efforts. Let’s get started.
Create a great Tumblr name | Tumblr Marketing
When starting your Tumblr blog, the name is extremely important, because it is one of the first things that catches the reader’s attention. In the world of Tumblr, where users are younger and more fickle, a great name can make or break your marketing efforts. But what makes a great Tumblr name? Something that is catchy, memorable, and, if possible, short. It’s also perfectly okay to use your brand name in order to maintain consistency with your brand, because convincing your loyal followers to migrate to a new social media website will be easier to do if they recognize your brand.
Choose your format wisely | Tumblr Marketing
One of the worst mistakes that you can make when using Tumblr is to treat it like a marketing dumping ground. You will never create a following using that strategy. Tumblr hosts a wide variety of content, but certain types perform better than others. According to Tumblr’s Brand Strategist, Alexis Kaplan, photos are the most popular content on the website, followed by animated GIFs, text, and video.
Forget everything you learned about marketing | Tumblr Marketing
Your standard marketing spiel does not apply. Decide your goal or goals for your Tumblr blog such as building brand awareness, educating clients, improving customer service, or whatever your goal may be – and then immediately shift the focus from your business to your audience. Following your clients is an important courtesy that shows your brand is listening and appreciates what they have to say. Yet, many brands shy away from this practice. It’s a good way to get to know your followers, as well as to expose yourself to their content, which might be something you can use as part of your overarching content strategy.
Create content people will share | Tumblr Marketing
Posting on Tumblr is pretty easy. It’s all about curating great content and then sharing it. But don’t make the mistake so many marketer’s make and just post content for the purpose of posting content. Tumblr is fueled by the reblog, which works just like a retweet. If you want your brand to be noticed, strong visuals are your best bet.
Use tags | Tumblr Marketing
Tumblr relies on tags to curate and manage the huge amounts of content hitting their website every day. It is important to use tags in order to be found by the community. Pay attention to the tags used on the most popular Tumblr posts for topics that interest you. You can save those searches, so you can easily see the latest posts, even if you don’t follow those users. Where relevant, tag your posts using those same tags. Between seven and twelve tags is the optimum number that will not look like spam but will also draw a net wide enough to catch a lot of searches. And that’s the key, since you want to end up in as many searches as possible.
Post frequently | Tumblr Marketing
Many brands on Tumblr have joined, but don’t frequently post content. Although fans will often complain if brands post more than once per day on Facebook, that is not the case with Tumblr, where post frequency is much higher. Some brands post as much as 10 or 15 times per day, although most hover in the one to five range.
The months to come will bring changes to Tumblr advertising, but what isn’t likely to change is the vital role Tumblr can play in your brand’s successful content marketing strategy. Use it wisely, use it often, and use it well.