Ultimate Branding Guide | Everything You Need To Know About Building And Growing A Stand-Out Small Business Brand
Ultimate Branding Guide | No matter how fresh and creative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. Marketing is the method that most entrepreneurs use to get word out about their business. However, marketing isn’t just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your business so that potential clients have an idea of what to expect when doing business with you, understand what sets you apart from competitors and can identify your business out of a crowd of others in your niche. Think branding is only for large multi-national corporations? Think again.
Branding is one of the most important elements of any business, large or small, retail or business-to-business. An effective brand strategy gives you a major edge in increasingly competitive market. The benefits that a well-defined brand can bring are the same as when people fall in love with each other. When your clients connect emotively with your business — because they share the same values and beliefs of your brand — it leads to higher sales and better brand differentiation. Here are some of the vital tips you can use to build a brand your clients will fall in love with!
Choose A Simple Branding Message | Ultimate Branding Guide
Simply put, your brand is your promise to your potential clients. It tells them what they can expect from your products and services, and it differentiates your service from your competitors’. What sets your business apart from others in your niche? What makes you unique and original? What about your company makes it the one that a potential client should choose? Are you the innovative maverick? Or the experienced, reliable one? You can’t be both, and you can’t be all things to all people.
Create A Voice to Accompany Your Message | Ultimate Branding Guide
It’s not just what you say, but how you say it. Your brand’s voice is the language, tone and rhythm that you use in all your communications. Not only does this voice deliver the essence of your branding message, but it also creates an overall image for your business that extends past the actual message and helps you stand out. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. Not sure what your voice should be? Look at the brands you like brands. What do they do that makes them stand out in your mind?
Be Consistent | Ultimate Branding Guide
To build and maintain a strong brand, every element of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your business name, logo, overall visual design, products and services, but also includes your printed marketing materials, website, appearances at trade shows and conferences, content published on social networks, etc. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Have Great Products And Services | Ultimate Branding Guide
Word of mouth is often the best lead generator, so having great products and services that people talk about is a vital part of your brand. Although this may sound obvious, you’d be surprised how many small businesses ruin relationships with their clients by failing to keep their promises. Happy clients that feel good about your business are your best source of referrals. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations.
Your Community Is Important | Ultimate Branding Guide
Remember that your community – your followers, clients, and business partners – are a vital part of your branding. Your brand appeals to them, and they are a reflection of that brand. A successful brand is one that is trusted and respected by clients after all. You don’t have to spend tons of money to do this. In fact, many successful brands focus almost exclusively in online and offline community building as opposed to traditional advertising. Facebook and Twitter are great outlets for this, as is your blog.