Ultimate Business Branding Guide | Build A Better Brand For Your Business In 6 Simple Steps
Ultimate Business Branding Guide | Many small business owners believe that branding is simply about slapping up a logo on their website and then waiting around as the clients start pouring in. While the logo is certainly an important element of your brand, the story of your business, how it is run and how it is perceived by its clients is the true branding of a company. What steps are you taking to brand your personal name or company name in an outstanding way? Get smart about branding and you’ll quickly be on your way to making your brand a household name!
Branding is one of the most important elements of running any business, large or small. An effective brand strategy gives you a major advantage in increasingly competitive markets. A powerful brand conveys what your company does, how it does it, and at the same time, builds trust and credibility. Your brand lives in everyday interactions with your clients, the images you share, the blog posts you publish on your website, the content of your marketing materials, and even in your posts on social networks. Let’s look at what it takes to brand your small business the right way so you can set yourself up for success.
Start By Defining Your Brand | Ultimate Business Branding Guide
Where you decide to market your business is part of your brand strategy. Your distribution channels are also a part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, as well. Review the product or service your business offers, determine the space in the market it holds and research the emotive and rational needs and concerns of your target audience. Remember, your brand character should promote your business, connect with your client base and differentiate you in the market.
Set Up A Website | Ultimate Business Branding Guide
Although this might sound obvious, there are so many businesses that think they can get by without a website. The truth is, in this day and age, you can’t. Your website will be many people’s first impression of your business, products and services. As a result, it represents a crucial element of your branding strategy. When you start designing your website, you have to make sure that the colors, the texts, the images, the navigation and everything else is geared towards optimized representation of your brand.
Grow Your Community | Ultimate Business Branding Guide
A successful brand is one that is trusted and respected by clients, and building a strong community online and off can help you achieve this. For example, you can build online communities on Twitter, Facebook, your small business blog, on Instagram, or on any other social network. Just remember that you can’t be in all places at once. Pick one or two networks where you can focus building your community and invest your time and resources there by engaging with your followers.
Maintain Consistency | Ultimate Business Branding Guide
Many small businesses mistakenly change their messaging depending on their audience. For instance, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This will only confuse your existing and potential clients. To avoid confusion, consider creating a set of brand guidelines to maintain a consistent approach to branding and messaging — don’t go printing business cards without brand guidelines in place. Use the same color scheme, logo, fonts and create a similar look and feel throughout your materials. Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.
Create A Voice For Your Company That Reflects Your Brand | Ultimate Business Branding Guide
What you say is important, but don’t forget the way you say it. Your company’s voice is the language and personality you and your employees will use to deliver your branding message and reach your target audience. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Remember, established brands speak with a unique voice. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Keep Your Promises | Ultimate Business Branding Guide
Although this is common sense, you’d be surprised how many small businesses ruin relationships with their clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals. Clients won’t return to you, let alone refer you to someone else if you don’t deliver on your brand promise. Even the strongest brand will suffer when it creates average or below average products or services.