Ultimate Business Card Design Guide | Step Up Your Networking Game! 6 Tips To Design Better Business Cards
Ultimate Business Card Design Guide | In a few years, people will probably stop giving out business cards and instead just wear high tech “data rings” that exchange information instantly while you’re shaking hands. Until that (incredibly creepy) moment arrives, business cards are the easiest and most effective way for people to remember each other. Your potential clients will probably see your business card before they even visit your website, flip through your brochure, your leaflet, or just about any other branded material you might happen to use to promote your business. However, you’d be surprised how many entrepreneurs choose not to invest in a high quality business card design.
Business cards have been at the heart of most marketing efforts for almost every business for well over a century. Few design projects are as nerve-wracking and important as creating your own business card. Just like the clothes you wear, your business card can tell more about you than you think. While their purpose, for the most part, stayed the same since they were first introduced, the design principles and best practices have changed. It’s important to stand out in today’s competitive environment and modern business cards can help you do just that.
Build Your Brand | Ultimate Business Card Design Guide
The design of your business card can either make or break your first impression. There are times when a strong business relationship starts with a simple business card exchange, so it is vitally important that your business card stays consistent with your other branded materials. This helps to reinforce your brand, helping potential clients remember you and your business better. In other words, your business card designs should be well-planned and well-executed. From the text and font to the colors and logo, every element should work together to reinforce your brand image and get people to start calling you.
Keep To The Standard Business Card Size | Ultimate Business Card Design Guide
There are things you can do to a 3.5″ x 2″ card to make it stand out, but going with an unusual shape can be a double-edged sword. A round card, for example, is quite memorable, but it won’t fit the standard business card holders, and it may get tossed in the trash — making you lose out on potential business. So it’s best to come up with a design that stands out, while fitting within those dimensions so that you’re newly made contacts can access and store your contact details easily.
Ensure Readability | Ultimate Business Card Design Guide
Each font has its own feel and voice. Look for something that is both easy to read and reflective of the nature of your brand. The style of the font and print layout must ensure that all your potential clients can easily understand the information printed on your cards. If a potential client decides to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing business. Be sure the type color stands out against the background of the card as well. Light gray type on a white card makes it difficult to read letters and numbers.
Don’t Clutter! | Ultimate Business Card Design Guide
The business card design itself must present both your contact information and showcase brand elements on a very small space. So it is best to keep the design simple and organized. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without overwhelming your potential clients. Include only the contact information that is absolutely necessary. For instance, email, phone, cell, website, address, name and job title. You don’t have to include an endless list of services or every single mailing address if your business has multiple locations.
Have Your Business Cards Printed On Good Card Stock | Ultimate Business Card Design Guide
If the card feels flimsy or looks like you printed it yourself on your old home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good, heavyweight business card stock. You will also want to consider the finish — is uncoated, matte or glossy the best? Keep in mind that it’s always nice to be able to write down some additional information on your card if need be, and certain types of finishes or coats won’t allow this, such as glossy and certain matte finishes.
Proofread | Ultimate Business Card Design Guide
Before sending your business card design off to the printer, check the card for grammatical and spelling errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. There’s nothing worse than getting back your cards and realizing you missed a typo in the email address or name. Check twice, print once is a a well learnt adage!