Ultimate Business Card Design | Tips for Designing a Forceful Business Card
Ultimate Business Card Design | Although we’re working in paperless offices more and more, the modest business card is still a mainstay of business. If you haven’t got a card you can give out to potential clients or collaborators, you’re missing out on a key marketing opportunity. It’s always a great idea to carry some self-promotional material in your pocket, whether you’re appearing on a conference where networking is key, or for instances when you bump into an old friend who is now a possible business partner. A good business card should deliver the overall image of your business – not an easy task, considering the card measures only 2 inches by 3.5 inches. A business card can make or break a client’s first impression of your business. In fact, this little card makes as much of an impression as your individual appearance.
1. Include all Important Information | Ultimate Business Card Design
Think about what is the most important data to know and work your way down. For example, start with your logo or mark then list the person’s name and title, contact information and lastly, business address, general phone number and company URL. Don’t clutter things up too much–as with any design, simpler and cleaner is always better. It is imperative to have a recognizing card for potential clients. The whole point of a business card is so that your contact can reach you. So make it easy for them.
2. Keep it Simple | Ultimate Business Card Design
A minimalistic design scheme can really help in making your business card stand out. Lots of negative space – but it does not have to be white – and simple font can go a long way. Don’t make your logo too large, don’t make the type too small to be easily read, and don’t be afraid to use white space. Simplicity is about subtracting the obvious and adding the important. It’s about making something easier to understand. Simplicity is getting at the fundamental of something and understanding what that thing truly is and then making every part consistent with the core.
3. Quality Paper | Ultimate Business Card Design
The specs of the card stock greatly depend on a mix of features: your card’s design, colors, the kind of impression you want and your budget. Look for the type of material you want for your card. Your card concept must match the type of paper you are using. Just make sure that whatever type of paper you want -may it be glossy, matte, perforated edges or textured – everything should be printed well on it and still look totally presentable. For example, an uncoated paper has a natural raw texture. It’s best used for businesses that want to have a bearable organic finishing.
4. Content and Design | Ultimate Business Card Design
Your business card is meant to be a depictive tool, not tell your whole story. The main purpose of your card is to ensure someone has your information. You want the name of your small business and your brand to be instantaneously recognizable. That means should always include the name of your business and your business logo somewhere on your card. Don’t be afraid to use both sides of your business card. Doing so gives you more space so you permit your content to breath and also make it easier to digest for current and prospective customers.