Ultimate Business Card Guide | How To Design Unforgettable Business Cards That Will Make Your Clients Look Twice
Ultimate Business Card Guide | Business cards have been at the heart of most marketing efforts for almost every business for over a century. Presenting your business card in the right way can drastically boost your networking capabilities and help grow your business brand. However, having an effective business card is not as simple as pasting your name and contact information on a small 3.5″ x 2″ card – originality, personality, concept and even color choices are vitally important. If you fail in any of these areas, you could lose potential clients, get your card tossed before making a connection, and damage your ability to network effectively.
Business cards are an incredibly powerful tool for expanding your network, reach, and building a memorable brand. They are likely to be the smallest marketing tool you have, but business cards pack a real punch when it comes to getting your name out there. From small businesses to independent retailers and even global organisations, a business card can do wonders for your brand and your connections. While their goals, for the most part, stayed the same since they were first introduced, the design has changed.
Include The Important Information | Ultimate Business Card Guide
The main goal of a business card is to make it easy for people to get in touch with you, so include only the contact information that is absolutely vital. You don’t have to include a long list of services or every single mailing address if your business has multiple locations. Keep it simple by including your main phone number – possibly both landline and mobile, your website, and the e-mail address you check the most. Social network contact information for platforms such as LinkedIn, Twitter and Facebook can also be included, if you actively use these to distribute information and market products and services.
Make The Business Card An Extension Of Your Brand | Ultimate Business Card Guide
Another extremely important thing to keep in mind when designing your card is making sure that the business card itself as an extension of your brand. Your business card will often be the first branded marketing material that potential clients see, so it’s essential that it gives them a sense of what you and your business are all about. Use your business card as an opportunity to let people know what it is exactly that your business does. This can be achieved by writing a simple phrase or slogan. Keep it short and simple, but make sure the person reading the card will easily be able to understand the services or products you’re offering.
Keep To The Standard Business Card Size | Ultimate Business Card Guide
There are things you can do to your card to make it stand out, like rounding the corners, but going with an unusual shape can be tricky. If you live in the States, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holder devices and your card may end up in the trash. A round card, for example, is quite memorable, but it certainly won’t fit in standard business card holders. Business cards in Europe, on the other hand, tend to be bigger, but so are the wallets and card holders.
Vertical Cards Can Be Groovy | Ultimate Business Card Guide
Yes, your business card may end up stuffed in a desk drawer with a pile of other business cards. Make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock. While the traditional idea of a business card is that of a horizontal format, sometimes a vertical layout can work nicely when it comes to making your business card stand out. Vertical cards are generally not appropriate for info-heavy cards – company name and various contact information is just about all you can fit.
Have Your Cards Professionally Printed | Ultimate Business Card Guide
Even if you can make your business cards at home using an inkjet printer, have your business cards professionally printed by a printing company. You need your business card to be sturdy so it doesn’t get dented or torn in a wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Your business card will be the first impression your potential clients get of your business, so make it count!