Ultimate Business Cards | How To Design Your Own Business Cards: Essential Tips For Success
Ultimate Business Cards | A professional business card should be created to appeal to and attract potential clients to your product or services. Not only is it an effective advertisement, and a networking and lead-generating tool, but it is also a visual representation of you and your company. Designing a great business card is never as simple as copying and pasting your logo and contact details on a generic template and sending it off to the local printer. There are quite a few things to keep in mind when designing a business card – depending on your company, industry, and even the printing company.
Since it seems like almost everyone connects through social networks these days, is it time to retire the old-fashioned business card? Absolutely not! In spite the move to everything digital, the exchange of a printed business card is a tested and proven tradition in business communication. Savvy, well-connected business people never leave home without a stack of professionally designed business cards in their wallet or purse, but what exactly makes a business card design effective?
Who, What, Where, Why? | Ultimate Business Cards
It may sound obvious, but the first and most important thing to think about when creating your business card is the information you want to include. Your potential clients will want to know all the ways of getting in touch, so it is crucial to make sure all bases of communication are covered. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look messy. Include only the contact details that is absolutely necessary. For example, email, phone number, website, address, and of course, name and job title.
Brand It | Ultimate Business Cards
A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is essential that your business card is consistent with your other branded materials you use to promote your company. The company’s logo is vitally important for a business card layout, as it boosts brand recognition and makes the card easily identifiable, while using brand’s colors can effectively communicate the nature of your business.
Ensure Your Text Is Readable | Ultimate Business Cards
This is a pretty vital, yet often ignored element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. As a general rule of thumb, don’t go smaller than 8pt for the size of your font. Also, don’t forget about the font itself: keep it elegant and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font which is impossible to read. You could also try to emphasize your name or important contact information by making it slightly bigger or bolder than the rest of your information.
Colorful or Plain? | Ultimate Business Cards
Bright colors – when used the right way – can make a business card stand out and look unique. This strategy is often used by design and creative businesses, with the goal of appearing fresh, upbeat, exciting and original. However, don’t use dark text on a dark background or light text on a light background. It’s crucial to maintain a contrast between text and background. While color can help your business card stand out from a pile, keep in mind that a plain black and white design can be as memorable and unique as a colorful card – and can often be seen just as stylish.
Paper Thickness | Ultimate Business Cards
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more successful. Generally, the higher the paper weight, the more rigid the card; the lower the paper weight, the flimsier the card. Your card should feel substantial in your potential client’s hand. Do not use a light flimsy homemade card. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Borders And Bleeds | Ultimate Business Cards
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely precise. The borders may look good on a computer screen, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, so expect some variance in the area where the blade falls. Printers recommend leaving a 3mm bleed – an area the same color as the background – around the edges of your card, mainly for this reason.