Ultimate Business Stationery Guide | Look Good In Print! How To Design Insanely Effective Business Stationery
Ultimate Business Stationery Guide | Even the smallest startups have realized that branding is incredibly important to a company’s success, and conveying a consistent brand image can make the difference between success and failure. You might think that once you have a logo, you have a brand. Not really! Although a company’s letterhead, business cards and other stationery items may be a relatively minor part of the overall brand, it is vital to get it right as it is often the first impression a potential client will get of the business.
Despite the popularity of email, professionally designed business stationery packages are essential to leaving a good first impression. Their goal is to express an identity beyond the actual words contained in the message. Successful print design will enhance authority of the business letter that has been written, regardless of whether you have written a standard business letter or a sales letter. Your business stationery will be used for multiple purposes and may be an initial introduction of your company, or it could be used to convey your brand identity, so make sure it’s the best you can afford.
Company Logo | Ultimate Business Stationery Guide
Including your logo design on your business stationery is critical in identifying your company among potential clients. It gives them instant brand recognition, thereby boosting your brand awareness, which means that keeping a consistent logo and colour scheme across all your branded materials may help to strengthen the company’s image. Have a logo designed that points out your company’s strengths – a logo should not stand out on its own as a piece of artwork, because that is not its purpose.
Contact Information | Ultimate Business Stationery Guide
Take some time to think about exactly what elements you want your business stationery to include. Obviously, contact information should always be part of the design of your business stationery. It consists of, at bare minimum, your company name, address and phone number. If you have a fax number, you can also include it, or add the your social media profiles if you use them to promote your business. If you are a VAT registered company, be sure to include your VAT number on your business stationery items. This not only means you are obeying the rules, but it also gives the potential client the reassurance that you are an established business and can be trusted.
Domain Name | Ultimate Business Stationery Guide
It’s a digital world and most people will try to find your products or services online, so make sure you ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most vital! The business stationery is basically your “quick introduction,” while your website can showcase your business even further by highlighting your products and/or services with greater detail.
Color Scheme | Ultimate Business Stationery Guide
Color is always a great tool with stationery and other branded materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your company’s colors, and how you can use them in the individual stationery designs. Color should be used to emphasize the name of the company, and not placed here and there to fill up space. Color is an extremely powerful tool that can make or break your letterhead design – but as the saying goes, with great power comes great responsibility. Use color sparingly and make sure you don’t overdo it.
Font | Ultimate Business Stationery Guide
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose unreadable or complicated fonts. Potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. To convey a modern, edgy identity, use a Sans-Serif font such as Helvetica or Optima. For a more conservative and established business, a favorite Serifed font such as Times Roman, Bookman, Baskerville, or Caslon will project the desired effect.
Paper Quality | Ultimate Business Stationery Guide
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the potentila client is removing your letter from its envelope. They will notice the difference between standard photocopier paper and something more expensive. If you send out a flimsy and badly designed piece of custom printing stationery – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services. Bad move.