Ultimate Business Stationery | How To Design Business Stationery That Works For You: Tips And Best Practices
Ultimate Business Stationery | Often overlooked and often the Achilles heel of businesses as a result, business stationery can be a subtle yet incredibly effective way of getting your message across. Receipts, letterheads, compliment slips and business cards are critical tools to have in the locker as part of an overall branding strategy. Together with matching envelopes and printed marketing materials, business stationery should be designed to leave a positive impression on the client through intelligent choices and consistent usage of logo, colors and other brand elements.
Recognition of the company is the essential element of a successful business. No matter the size of your business, building a consistent brand image using all of the different marketing materials can be the difference between success or failure for you and your business. Everything in your business stationery design matters if you’re hoping to make the best possible first impression on your potential clients. Remember, you only get one chance! Read through our essential business stationery design tips to make sure your design portrays your business in the best light.
Paper Quality | Ultimate Business Stationery
Nothing will make or break your business stationery like the quality of the paper that you use. The very first impression you make won’t be through your logo, color scheme or layout. It will be the feel of the paper as the potential client is removing your letter from its envelope. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. A client will instantly feel the difference between standard photocopier paper and high-quality paper stock. This small detail can change the perception of your business in the mind of a potential client.
Contact Information | Ultimate Business Stationery
Effective business stationery must include your contact information. Including your name, address, phone number, email address, and any other ways of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. Placing the important information in the right position for accessibility is crucial, while less important information can be tucked away into other areas of your stationery. Don’t print a fax number until you’ve checked how many faxes you actually receive every year. If the number is small then consider replacing this with your social media links, like your Twitter handle for example.
Clean Space | Ultimate Business Stationery
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible way of contact and testimonial. This is best avoided however, as you risk cluttering your message which, you must remember, is the reason why you’re sending out the stationery to begin with! If letterheads include space for recipients’ references, for example, plenty of room should be made available for the purpose. Some company references can be fairly lengthy. Don’t become too obsessed with stuffing in all the information you possibly can. The message is key.
Fonts | Ultimate Business Stationery
Your font should express professionalism, and choosing the right fonts and colors that are easy to read is a necessity. Text should be structured in an easy-to-read format, aligned left to right. While your font should be easy to read, you should take your audience into consideration when creating your stationery. Age, attention span, gender, and demographics all play a crucial role in choosing the right font. Using no more than two different fonts keeps the style consistent and the text readable.
Color Scheme | Ultimate Business Stationery
When you’re creating your business stationery, you will have to consider the overall color scheme. The right color can be extremely effective by highlighting an important area or conveying a particular idea. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you. Color signifies quality and value in the reader’s eye and is visually appealing. To ensure consistency, usage of your brand’s official colors in your stationery design will solidify your branding.
Imagery | Ultimate Business Stationery
If you have an appropriate image to include, incorporating it into your design can make your stationery stand out. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely related to your business, brand, and your industry. Businesses still get stacks of mail every day so ensure yours stays top of the pile through a slick, attention-grabbing visual.