Ultimate Photography Portfolio Guide | The Photographer’s Checklist For Designing An Outstanding Photography Website
Ultimate Photography Portfolio Guide | Photography is a visual industry, which means marketing your photography business requires a visual media. In today’s world, that means a website — a stunning, easy to navigate, fast, professional website. If you are not staying on top of design trends and continually working on your portfolio, you will find yourself behind times and will lose business because of it. Remember, a photography website will help showcase your work. A great photography website, on the other hand, help sell your services. Gone are the days when you could set up a portfolio website and let it sit idle for a few years.
Your website is the first place your potential clients will go to see examples of your work, find out more about your services and what makes YOU different from all the rest. So it shouldn’t take a genius to figure out it needs lots of attention. The secret to great photography website design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time. Want to get people to stay on your website longer, or even hire you? These six design tips will help you get started.
It All Starts With Your Brand | Ultimate Photography Portfolio Guide
In today’s flood of amateur websites, you have to make an effort to be unique. A brand identifies and distinguishes you and your photography business from the rest. Branding includes your business name, website address, logo, and any style details such as colors, fonts, writing tone, and executing these successfully establishes you as a professional. You’ll find that building a unique brand will get you the better paying clients, and build more loyalty, which means being different and being 100% custom is the most important thing.
Let Your Pictures Do The Talking | Ultimate Photography Portfolio Guide
Your pictures are your calling card, so show them off! One of the biggest trends in website design for 2015 are large, full-bleed pictures that extend across the entire page. Choosing a few of your best pictures that convey your style, and displaying them (in a rotating slider or stacked) on your homepage is a great idea if you’re trying to grab the attention of your visitors the moment they land on your website. But don’t forget to spice things up every now and then. Just like a brick-and-mortar store changes the display window each season, you should consider refreshing the pictures displayed on your homepage two or three times a year.
Only Use High Resolution Images | Ultimate Photography Portfolio Guide
Some photographers are afraid to upload high-quality images to their websites because they think it increases the chances of unauthorized usage. Forget about this! When a potential client goes to your website to see examples of your work, they expect to see high resolution, professional looking pictures. So give them that! Don’t display “full size” images at 300px by 300px. Let your pictures shine by filling the entire width of the page.
Keep Mobile In Mind | Ultimate Photography Portfolio Guide
In today’s digital world, having a mobile-optimized website is more important than ever. It can generate traffic and increase sales, and is great for in-person proofing with clients on tablet devices. In fact, mobile-friendliness is now an important ranking factor for Google as well, which means it can make or break your online visibility. Whether you use a responsive website platform or enable a mobile-optimized version of your desktop website, you have to make sure your website looks great and works seamlessly across all devices.
Use Clear Navigation | Ultimate Photography Portfolio Guide
When it comes to creating a navigation menu for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. Confusing navigation will make your potential client abandon a page rather than trying to figure it out. The easier your website is for your visitor to navigate and get around, the happier they will be using it. The happier they are using your website, the more positive feelings they will have while going through your work.
Get Rid Of Clutter | Ultimate Photography Portfolio Guide
Your stunning pictures may speak for themselves, but if your website is a mess, the message will still get lost. It’s very easy these days to be visually overloaded with too many unnecessary design elements, to the point where our brains stop processing information when confronted with too many options. Leave enough space between your paragraphs and pictures so the visitor has space to breathe and is more able to absorb all of the features your website and business have to offer.