Ultimate Photography Startup Cheatsheet | Everything You Need To Know About Starting A Photography Business In Less Than 1000 Words
Ultimate Photography Startup Cheatsheet | When it comes to launching a photography business, there’s not much holding anyone back. With the professional equipment being more affordable than ever, there are many people who first launch a business and then google how to run it, or how to write a proper plan, which is exactly why decided to share some of the most important tips, tricks, and best practices that will help you on your way to becoming a pro.
The truth of the matter is that taking stunning pictures will only get you so far. It doesn’t really matter how talented you might be if you don’t have the right skills to turn your talent into a successful business story. However, just because turning pro isn’t as simple as it may seem at first, it doesn’t mean you should toss your dreams of running your own business aside – it simply means you need to work smarter to set yourself apart from other photographers in your area.
Define Your Target Audience | Ultimate Photography Startup Cheatsheet
Do you enjoy taking pictures of newborns, or would you enjoy boudoir photography more? What about product, stock, or even landscape photography? You can’t be master of all the areas of photography, and you should never try to be Jack of all trades. Once you narrow down your selection and specialize in one area, you’ll be able to work on the right skills, find the most appropriate equipment and have a much better idea how to reach your target audience.
Write A Business Plan | Ultimate Photography Startup Cheatsheet
Any successful business owner will tell you that, in order to turn any business idea into reality, you’ll have to write a business plan that will guide you through the startup stage and beyond. This will be a detailed document with a general overview of the initial costs, investments and expenses, but it should also have other areas of your business defined, such as your ideal client and the ways you can reach them easiest. Which brings us to our next point: marketing plan.
Get The Right Equipment | Ultimate Photography Startup Cheatsheet
If you did a solid job when writing your business plan, you’ve probably already defined your niche, equipment you need and the budget you have, which leaves you only one option: shopping! While professional equipment alone won’t do much for your business, it will still one of the most important investment in your career so it pays to get the best your budget allows. Keep in mind, though, that you will also need backup equipment, as well as a powerful computer and latest editing software to edit the pictures you take.
Plan Your Marketing Efforts In Advance | Ultimate Photography Startup Cheatsheet
Benjamin Franklin said that by failing to prepare, you are preparing to fail, and he might have been talking about modern photography businesses. If you want to nail your marketing game, you need to plan out every move – from the number of blog posts you’re going to publish each week, how many times a day you’re going to post on social media, which newspapers and websites you’re going to use for advertising and even when you’ll offer special discounts and sales. This way, you won’t be caught off guard when the season sneaks up on you.
Have A Website Professionally Designed | Ultimate Photography Startup Cheatsheet
In our day and age, one of the most powerful marketing tools is a professionally designed website. A recent study showed that consumers are doing their share of research before making the initial contact, which means your potential clients are out there searching for you online, and if you rely on a business that barely makes the cut, you’re losing potential business.
While there are website templates you can find for free, the first impression your potential clients get of your business will be made by your website, so if you’re using a generic template countless other photographers are using, what does that say about the services you’re providing and your style of photography? Have a professional come up with the design of your website, and you’ll be one step closer to securing those potential gigs.
Build A Brand For Your Photography Business | Ultimate Photography Startup Cheatsheet
Many small business owner believe that branding and everything brand-related is reserved for established international companies and other big shots – however, even a small business such as a photography startup can reap great benefits from having a well-thought-out brand. It all starts with having a logo designed, but it also includes the colors and fonts you’re using and are going to use for your marketing materials both online and offline, as well the tone of voice in face-to-face communication and in social media.
Get Out There And Network | Ultimate Photography Startup Cheatsheet
While you will often find us talking about social media and building a solid presence, there’s nothing better for your business than getting out there and spreading the word about yourself. No one will represent your business better than you, so join clubs, attend networking events and local exhibits. Keep in mind that not all networks are created equal though – try and find business owners that target a similar audience and offer non-competing service, and consider setting up a referral program with them.
For example, wedding photographers will want to stay on good terms with florists, cake decorators, and even venue owners. Of course, make sure you always have a stack of well-designed business cards with the most important contact information and a plan to follow up with the people that give you their own cards.