Ultimate Portfolio Website Guide | How To Build An Impressive Photography Portfolio From Scratch
Ultimate Portfolio Website Guide | You have some great work, but how do you get it in front of your potential clients and how do you get them to look at it? With all the opportunities and tools that the Internet can give you in terms of marketing your services, you should definitely set up a photography portfolio website. It will provide you with multiple benefits and give you a competitive edge over other photographers.
In the same way that a logo represents a brand, your portfolio represents your skills, knowledge, experience and style. However, setting up a showcase of your work is not an easy task and most of the time the photographers have basic or no experience in design at all. Moreover, designing a portfolio in which the images are the main focus is a challenging task and even the more experienced designers might fail at providing an effective layout. So, in addition to fantastic pictures, what features are found in successful photography websites? What are the most essential things to consider when presenting the best examples of your work?
Know Your Target Audience | Ultimate Portfolio Website Guide
Pick a theme. There’s nothing more off-putting than seeing a crisp black and white landscape picture next to a soft, dreamy, pastel bridal portrait. If you’re targeting brides, your portfolio would contain portraits of couples, wedding guests, events like getting ready, throwing the bouquet, and still-life shots of things like the flowers, rings, and invitations. If you want to work for a conservation group, you’ll need landscapes, events such as clean-up days, close-ups of endangered plants or animals found in the area. If you can do both styles, separate them in your portfolio.
Don’t grab every picture you’ve ever taken and include it with a random caption. Set aside time to go through all of your pieces, get rid of anything you’re not proud of or don’t think is representative of your best work. Another common mistake is including multiple images that are too similar – images that were clearly shot at the same time and only slightly different. You need to be able to show a healthy breadth of projects you worked on, so even if you select several examples from a single project you should make sure you treat image individually.
Strategically Order Your Pictures | Ultimate Portfolio Website Guide
If you put the best images at either the beginning or end of the portfolio, you will hit the visitor the hardest. These are the projects you know were successful, got stellar reviews and had good results. We recommend using both ends of the spectrum, however. Placing strong examples of your work at the beginning and the end of your portfolio will help you grab potential client’s attention right from the beginning and leave them something to remember at the end of the portfolio.
Flash Is For Portraits, Not For Websites | Ultimate Portfolio Website Guide
You’ve only got a few seconds to leave a great impression when somebody visits your portfolio website. Don’t waste it with a slow-to-load flash introduction or a home page that doesn’t instantly showcase your work and why it’s different to all the other photographers out there. Adobe Flash is a tool that some website designers use to set up websites. Unfortunately, Flash takes a long time to load, it is not search engine friendly, some devices won’t even display it, and they often look overdone.
Make It Responsive | Ultimate Portfolio Website Guide
Responsiveness is one of the vital features you should think about when setting up a portfolio website. Your website should be responsive and look well on any screen size. Nothing is worse than visiting a website on your iMac, only to have it fail on your iPhone the next morning on the train ride to work. Also, links, contact forms and other important elements should be made tap-friendly too. This means your website should implement responsive typography that is prominent and easy-to-read on any type of screen.
Keep Things Simple, Clean, Uncluttered | Ultimate Portfolio Website Guide
People’s attention spans are short. Your online portfolio needs to be quick and easy to browse. If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your pictures are supposed to be the star of the show, so don’t clutter it up with redundant design elements. Minimalist style provides light, uncluttered design that acts as a perfect frame for your work. The background doesn’t necessarily has to be white, but the design does has to include a lot of white, or empty space to make your works stand out and draw attention.