Ultimate Web Design Guide | 6 Essential Dos And Don’ts Of Effective Website Design
Ultimate Web Design Guide | Designing your company website can be a challenging proposition, and goes far beyond creating a beautiful, content-rich website. Usability and the utility, not just the visual design, affects the success or failure of a website. Since the visitor is the only one who clicks the mouse and makes all the decisions, user-centric design has become a standard approach for successful and profit-oriented web design. The secret behind great web design is really very simple: you’ve got to understand the universal rules of good design and make sure you follow them all the time.
The average person that needs a website or blog for their business is after one very important thing – sales. Want to make sure that visitors exit your website almost the moment it loads? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click around, or even make a purchase? Follow these six simple design tips.
DO Simplify Navigation | Ultimate Web Design Guide
When visiting a desktop website, web users are used to seeing navigation at the top, or on the left of each page. Putting it somewhere else would be like placing the contents page of the book randomly in the middle. If the navigation and website architecture aren’t intuitive, the number of question marks grows and makes it harder for your visitors to understand how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help your visitors find their path to their aim.
DON’T Make A Mess | Ultimate Web Design Guide
You never get a second chance to make a first impression! This is true in every sense. The brain prefers to think about things that are easy to think about – so make sure you set up a website with a clear simple navigation structure which is visible wherever the user decides to go. It’s very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options, so give your visitors some breathing room. Remember, when in doubt, leave it out.
DO Optimize For Mobile Devices | Ultimate Web Design Guide
With the move into various devices, adaptive or response design has become vitally important. This is where the website actually looks and behaves quite differently depending on the device the visitor is using. If your visitors spend a lot of time browsing on their phone or a tablet device, you want your website to feel right in this context. If your website doesn’t respond to or adapt to a smaller screen, you’re going to make users pinch and pull to enlarge text and imagery, which is a bad first impression.
DON’T Go Overboard With Colors | Ultimate Web Design Guide
When it comes to picking a color scheme, the secret is to pick it and stick it. Consistency is everything when it comes to creating a cohesive color scheme for your website. Using a mostly neutral color palette can help your website project an elegant, clean and modern appearance. Using small dashes of color, for headlines or important graphics, helps guide visitors to your most important content.
DO Use Plenty Of White Space | Ultimate Web Design Guide
It’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to get the sense of the information presented on the screen. When a new visitor lands on a website, the first thing they try to do is to scan the page and divide the content area into digestible pieces of information. With a lot of visual competition taking place on the internet and in real world, less is more. Controlling white space will improve user experience, increasing returns from the website.
DON’T Use Illegible Fonts | Ultimate Web Design Guide
Making your section titles the right size and making sure the fonts you’re using will greatly affect the experience your visitors have when visiting your website. Generally speaking, you should use one main font for the content and then use a different font for the titles of the pages and subheadings. Pick a font that can be easily read and size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure fast load times.