Unique Business Card Design | Four Tips to Design Your Ideal Business Card
Unique Business Card Design | Business cards are a way to differentiate your brand from competitors. In face-to-face meetings or interviews, business cards are frequently the first time a client or employer is exposed to your brand. It’s very important for them to make the right impression. A person’s business card can be considered one of the most essential marketing tools that he has. As our lives have become more virtualized, the business card has gained a growing importance in the real world and is more relevant than it ever was. Any good marketing campaign should combine the best of both print and digital. Business cards fill in the space between – increasing the messages of your print collateral while acting as a physical demonstration of your online identity. Business cards are a personal touch which we think is still essential in business, even in a digital age and we’re not ready to see them go yet.
Size and Color | Unique Business Card Design
If you’ve ever thought about creating your business card larger, smaller, or even a fancy die cut to make it stand out from your competition, there are advantages and disadvantages to think about. Normally, business card size is 3.5” x 2” – meaning wallets and business card holders are intended to accommodate this size. Also, you need to think about using the color for interest and emphasis only. It can be in your logo or other images, in text or in background elements. Settle with a maximum of 2-3 colors.
Pull colors from your logo for other background essentials and type colors. Make sure to go with color tones. If you have intense colors in your image or logo, use black or other intense colors that work with it. If your colors are muted, earthy or light, stick to that scheme with the other colors.
Layout Design | Unique Business Card Design
Make sure that your business card mirrors your image. If you are an artist it is absolutely ok to use fashionable colors and fonts. Dark against light, contrasting colors and large elements put next to smaller ones create distinction which attracts interest. The business card design itself must present both your contact information and brand fundamentals on a very small space. So it is best to keep the design clean and structured. This can be achieved by making sure there is negative space on the card. It’s best to try to stay away from borders on your business card designs. They may look good, but when the cards are cut, you will most probably have some uneven ends. Keeping the weight of elements relatively distributed on the card creates stability and pleases the eye. A plain black and white design can be as impressive and striking as a colorful card – and can often be seen as more fashionable too.
Cover all the Vital Info | Unique Business Card Design
At the very least a name and a way for easy contact should go into a business card design. It is not recommended to include a complete listing of services or products on the business card. Keep it to the basics. Space approving, you can add your physical address, fax number, cell-phone number and business website address, if desired. Don’t mess things up too much–as with the design, unpretentious and cleaner is always better. Forget about other needless details. Let people find needed information right away as they read your cards.
Print Quality | Unique Business Card Design
If the card feels breakable or looks like you printed it yourself on an inexpensive printer, it will leave people with impression that they are dealing with a business that will disappear pretty soon. A glossy finish is good for photographs, but it can be difficult to write on. Uncoated paper is more formal and can be matched to your business letterhead, envelopes, printed flyers and additional printed materials. If you’re looking to save some cash, printing your business cards at home may seem like a brilliant idea. That may be the case, but only if you’ve got a high quality printer capable of doing a professional job.
The lines between online and offline business networking are vanishing. But what’s clear is that a good business card should be one that is best friends with both. As technology evolves, the future of the business card can only be bright. Having a strong, yet unpretentious and easy to read business card design will present you as someone who is professional, understanding and tasteful—someone that is enjoyable to do business with.