Unique Business Stationery Design | Everything You Need To Know About Designing Stationery Items That Will WOW Your Clients
Unique Business Stationery Design | Building an effective brand requires much more than getting a random logo from a crowd-sourcing website and pasting it on a free business card template you found online. It takes deliberate, dedicated, well-thought-out strategy to tie together all the materials you use to promote your photography business. From your logo and business cards, to your website and the flyers you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source. This, of course, trickles into the stationery as well.
Stationery items are often overlooked, yet incredibly powerful marketing materials that not only provide your potential clients with the important contact information and communicate your intended message, but can be used to showcase your creativity and unique style. You’re a part of a creative industry, so don’t miss an opportunity to show it.
First Impressions Are Crucial | Unique Business Stationery Design
There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on your stationery items? Chances are, the business card you hand out to a potential client or a letterhead you send out to a potential business partner will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio.
This, in turn, means the business stationery you use in correspondence with your clients and business partners will be critical difference between a potential client hiring you or going to another photographer. In other words, your business stationery can make or break your photography business, and since it’ll be your first impression, you better make it count.
Colors Can Help You Stand Out | Unique Business Stationery Design
Using colors throughout your stationery items can be a really good idea. Think about it – your potential clients are probably being handed dozens of business cards and receive just as many letters each week, which means you need to find a way to make your stationery items stand out. Colors can help you do exactly that, but it can also emphasize the important elements, and say a lot about the nature of your brand. However, never rely solely on colors to communicate a message. Your design needs to be just as effective even when the color is removed.
Ensure Readability | Unique Business Stationery Design
When it comes to the fonts and colors used for your business stationery, you’ll want to make sure the overall design matches your other branded materials. Using the same colors and fonts throughout your materials will add the element of familiarity to your materials and boost brand awareness. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone. When working on a new design for a client, we usually advise them to stick to 2-3 fonts that are large enough to be comfortably read without a magnifying glass.
Consistency Builds Recognition | Unique Business Stationery Design
A recent study found that a consumer needs to interact with a brand at least five times before remembering business behind it, which means that all your marketing and stationery items need to look, feel, and sound like they came from the same source if you’re hoping to build recognition for your business. Think about which of your logo’s design elements you can use throughout your branding and marketing efforts. Perhaps you could use the color of your logo to emphasize the calls to action throughout your website, or the preferred method of contact on your business card.
Don’t Be Afraid Of White Space | Unique Business Stationery Design
They say that simple is better, and it’s for good reason, especially when stationery design is concerned. At the end of the day, your stationery is a delivery mechanism designed to help you communicate your message to your potential clients. If you don’t keep the design simple, you can end up drowning the message, confusing the potential client or even losing business because of a cluttered design. Luckily, there are certain things you can do to help your message stand out, and using plenty of white space is one of the most effective ways! Not only will white space help break up large chunks of text into more digestible, smaller paragraphs, but it can also help you emphasize important elements. Remember, the more white space around an element, the more it will stand out!
QR Codes Can Boost Your Business | Unique Business Stationery Design
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards or use letterheads for professional correspondence. However, business stationery is far from being dead; it just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your stationery items to boost their effectiveness and add value.