Unique Logo Design Tips | One Logo To Rule Them All: How To Design A Logo Your Customers Will Love
Unique Logo Design Tips | Branding and logo design are your visual identity – symbols that tell people who you are, and what your business is all about. It can build loyalty, and make clients want to keep doing business with you. By conveying your business ideals with your logo design and your overall brand, your image will appeal to your clients and set you apart from your competitors. Some wonder what could be so hard about designing an effective logo. They’re tiny, they look easy to do, so no problem, right?
When you only see the end result of a designer’s efforts, the logo design can seem like it was a simple task. But, it never is. A great logo requires thought and creativity, and many elements combined to make a good one. This is why logo design isn’t for the impatient designer; it often requires countless hours of researching, numerous concepts, and revisions before nailing that final, beautiful end product. Why? In short, there are an infinite number of rules to consider when designing a logo for a business, product or other entity. By following our unique logo design tips, you will be way ahead of many other brands already out there.
Size | Unique Logo Design Tips
A logo is your company’s public face, so it has to be easily transferable to any medium that bears your brand. It will be used in a wide variety of settings and sizes, and therefore, should be able to grow and shrink without losing the quality, or the message it’s trying to convey. If your logo relies on fine print, you have a problem. For example, a beautifully detailed logo can be strikingly beautiful when splashed across your store window, or your full-width website header; but will all of the details translate properly when the logo is downsized to fit a tiny business card, or something even smaller?
Color | Unique Logo Design Tips
Color is a vital element of your logo design. It can help tell the story of your brand by conveying a particular personality. The use of color can bring multiple layers of meaning, from instinctive responses based on millions of years of evolution, to the complex associations we make based on learned assumptions. You should also keep in mind that your logo has to work in black and white, as well as color. If your logo design uses color to convey meaning, think about how you can communicate that meaning when the color is removed.
Font | Unique Logo Design Tips
The point of having a logo is to make your company or product name stick in your client’s mind. That can only happen if the client can actually read it easily, without squinting. Fonts come in all shapes and sizes that resonate differently with strength (slab type fonts, big and powerful); class and style (fonts with elegant scripts or serifs); movement and forward thinking (type that is slanted). It’s not about just the looks: matching the qualities of the font – be it custom-designed or off-the-shelf – to the qualities of the brand is what’s vital here.
Variations | Unique Logo Design Tips
Your logo might not just be one logo. While you’ll have a standard logo that will be used 90% of the time for everything related to your business or product, it’s never a bad idea to design variations of your logo that will make it even more adaptable. You may be happy seeing your logo design against a white background now, but what about a year later when you starting thinking about creating new marketing material, and you realize your logo doesn’t work well against a dark background.
Keep It Simple | Unique Logo Design Tips
Your logo should be memorable, but stay simple. A clean and uncluttered design is more effective, because too much detail can distract from the initial goal of the logo. If you can’t rationalize an element that’s part of your logo design, the chances are you should remove it from the overall design. When your logo design is at its simplest, it’s probably at its strongest.
Make It Unique | Unique Logo Design Tips
When a client sees your logo, they should be able to instantly recall your product. When they think of a particular product, an image (your logo) should be at the forefront of their mind. Rather than following the herd, and using a cliche design, you should instead aim for something that is uniquely recognizable. Do not use stock or clip art either — the point of a logo is to be unique and original.