Unique Logo Design | Logo Design Made Simple: 5 Things Your Logo Should Say About You
Unique Logo Design | A logo serves as a graphic representation of your business – it’s your calling card, identity, manifestation. Business owners use them on stationery items, marketing materials, and business cards as a simple visual symbol that enables easy recognition of the company. Some logos and brands have become so embedded in our society, and everyday life that we can recognize them even if we see just a small part of them. When you see particular shapes and colors, they can make you feel various emotions. So what will the shapes, fonts, and colors of your logo communicate to your potential clients?
Before you design one, you must understand what a logo is, what it stands for, and what it is supposed to do. A logo is not just a mark – it conveys a company’s brand identity through the use of shape, fonts, color, and images. A logo is a powerful element of every marketing strategy, and the logos of the most recognizable brands are memorable, while also being simple and easy to recognize. Whether you’ve never had a logo designed, or you just have that doubt in the back of your head that your logo isn’t everything it could be, the following unique logo design rules can help guide the process of designing, or refreshing your logo.
Are You Original? | Unique Logo Design
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the design stands out from the rest — something many business owners struggle with. The last thing you want from a business logo is to have it mistaken for that of a competitor. It’s tempting to just throw an industry icon on the page, but it’s essential to think creatively. So when considering logo design, it’s vital to keep it original. Look at what’s already out there, and find an opening for something new.
Will People Remember You? | Unique Logo Design
These days the average consumer is flooded with commercial messages. Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message. A good test to make sure that your logo design is memorable is to show it to a friend and ask them to draw it a few days later. Creating a design that’s bold enough to be both memorable and instantly recognizable is one key to success.
Is Your Brand Timeless? | Unique Logo Design
The durability and longevity of a logo is worth considering. A modern and trendy logo is fun to design, but it will go out of style quicker than you think. The design basis for a powerful logo should be timeless elegance, so it will look right no matter how many years have passed. For small start-up businesses, it may not be the end of the world if you decide to change your logo after even a few years, depending on what transpires with your company. But it’s always nice when a logo design is able to stand the test of time.
What Does The Color Say About You? | Unique Logo Design
Nothing makes an impact quite like color, which is why picking the right palette is critical in logo design. Since color has the power to evoke emotion, you should first consider the message you want the design to send. Every color has a different meaning, and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Is Your Logo Versatile? | Unique Logo Design
How does your logo look when it’s blown up to the size of a house? Now, what happens when it’s printed on the corner of your business card, and you’re looking at it from across the room? A good logo works as both a highway billboard, and a Twitter avatar. If your logo relies on fine print, you have a problem. If you’ll be scaling the logo down to thumbnail size, the design should be simple enough to leave a crisp impression at any size. The trick to have a logo that works equally well as a t-shirt or thumbnail is to employ vector graphics. Making sure a logo looks right in any instance is a large part of the design process that will save time and trouble over the long term.