Unique Logo Designs | Look Like a Million Bucks on a Dime: 6 Secrets to Logo Design
Unique Logo Designs | Creating a logo involves much more than choosing a shape like a circle, oval, or square, and adding the company name. If you’ve decided to design your own business logo this time around (or for the first time), and you really want a logo that will stand out, there are a few things you have to know. You want your logo to be cool and stand out, and that is where logo design can go wrong quickly… Yes, your logo should be cool, but in a James Dean kind of cool. Not a Miley Cyrus hey-look-at-me logo spectacle.
Designing a logo means you are creating the face for your business. It is usually the first thing people see, identify, and remember. The secret of unique logo designs is that there isn’t much of a secret, it’s much more about common sense. Sounds easy enough, but it is far more difficult than it seems. The best logos have a few things in common that often go unnoticed. Here are six secrets to a good logo design.
Logos Need To Scale | Unique Logo Designs
Logos may look amazing on a computer screen, but that is not the only place they are used. A logo is your company’s face, so it must be easily transferable to any medium that bears your brand, be it a fleet of trucks, packaging, web ads, or social media. A well-designed logo is easily recognizable at a glance, both in color and in black and white, and in any size. Making sure a logo looks right in any instance is a large part of the design process that will save time and trouble over the long term.
Aim For A Timeless Design | Unique Logo Designs
A modern and trendy logo is fun to design, but it may go out of style quickly. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the business sees as it grows. Design a logo that will stay current for 10 to 20 years, maybe even longer. That’s the sign of a quality design.
Ditch The Tricks | Unique Logo Designs
If you take a look at all those killer logos out there, there is one thing that you can vouch for – simplicity. A simple logo is easier to remember, effortless to print on publications, and convenient for adjustments. Simplicity makes a logo design easily recognizable, versatile and memorable. If you’re trying to grab the attention of potential clients, and remind current ones of your business, a busy or cluttered logo isn’t going to do you any favors. Some of the most successful logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Color Is Vitally Important | Unique Logo Designs
One of the most crucial considerations for logo design is the color palette. This is not a superficial decision, as color communicates meanings, and conveys ideas. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning, and can change your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Select The Right Font | Unique Logo Designs
Choosing a font is just as important as choosing colors when it comes to logo design. The wrong font can drastically change the message your design is supposed to convey. The point of having a logo is to make your business or product name stick in the customer’s mind. That can only happen if the client can actually read it, easily, without squinting.
Be Unique | Unique Logo Designs
The biggest mistake a company can make is designing a logo that parodies or imitates another brand’s design. A logo is a visual summary of the company it represents, and it should never remind people of another brand or business. So when considering logo design, it’s vital to keep it original. While it is a simple matter to create an uninspired logo design, it takes time and effort to come up with something unique and memorable. Sometimes simply tweaking a shape, color, negative space, or other variable can be enough to create a whole new look to a logo.