Unique Logos | The ABCs Of Logo Design: Secrets for Making Your Logo Stand Out
Unique Logos | When it comes to branding, your company logo is one of the most critical tools under your belt. Logo is the face, first point of contact potential clients have with your business, and sometimes it’s even more important than your company’s name. It should appeal to your target audience, look professional, and represent what you are trying to say with your brand. As a visual representation of your brand, your logo should capture your business’ identity, and communicate it effectively to audiences – who will make swift decisions based on its design.
Is your brand trustworthy, legitimate, memorable, and unique? It’s a lot to say with a small icon, but well-designed logos can achieve exactly that. Some wonder what could be so difficult about designing a great logo. They’re small, they look simple to create, so no problem, right? When you only see the result of a designer’s efforts, the logo design can seem like it was a simple project. But, it’s not. A professionally designed logo says to the world that you’ve arrived and are ready for serious business. Here are few tips to get you started!
Logo Design Requires Some Research | Unique Logos
Although your logo should be creative and eye-catching, it should not be a design that has nothing to do with your services. You can’t just jump into a logo design project, and start moving around vectors and pixels. You have to research your industry, your competitors, and what they are doing. You need to decide who your target audience is, and who your business caters to, because the main goal of any business is sales and growth.
The Goal Is To Be Unique | Unique Logos
You want to make sure that your company is easily identified among your competitors. You have to know and understand the common design styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo. Rather than following the herd, and using a cliché design, you should instead aim for something that is uniquely recognizable and yours.
It Needs To Be Simple | Unique Logos
People often try to create complicated designs, because they think it will help them say more. This is not the case in logo design. Stuffing too much into your logo will make it cluttered and incomprehensible. Avoid using photographs or images that have too much fine detail – not only will this be lost when used on a small scale, it could cause the logo to become outdated really quickly. Simple shapes achieve the best longevity. Simplicity isn’t always an easy thing to achieve, as you don’t want your logo to appear too boring or conservative. This is why at the end of the day it’s best to leave it to the design professionals!
Simplicity Leads To Flexibility | Unique Logos
It’s likely that your logo will have to work in various dimensions, from social media avatars to billboards. This is another reason why fine details aren’t a wise idea, as they will become distorted when shrunk or stretched. It has to be simple enough to put on everything without much trouble. More trouble means more money when the time comes to print the logo on something. Will your logo evoke the same meaning on a business card as it will on a billboard?
Readability Is Key | Unique Logos
Use your company or product name. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately recognizable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your schtick, get a logo that people can read. Your font choices will make or break a logo design. Most logos use big, bold, legible typefaces to make it easy to read. If your audience can’t read what it is, they’ll never be able to remember it.
Color Choices Mean Business | Unique Logos
Your color choices can help promote your business, because the right colors will appeal to certain audiences. Colours carry heavy connotations and give different impressions to customers. For example, yellow creates a sense of energy whilst grey conveys solemnity and authority. Furthermore, colour intensity should be taken into consideration, and flat colour tends to be more effective than using shading.