Unique Photography Logos | 6 Logo Design Tips To Create A Killer Photography Brand
Unique Photography Logos | You can’t overestimate the importance of a well-designed logo. As the essence of your branding, your logo should express the core of your business’s personality and make a memorable first impression on your potential clients. A professional logo can enhance a business, big or small, regardless if it’s providing a service or a product. On the other hand, a poorly-designed logo can ruin a brand and mar an otherwise good reputation.
What makes a logo design effective? Unsurprisingly, it turns out that a simple answer doesn’t exist and designing a professional logo can be an incredibly complex task. However, there are some things all iconic logos have in common, so we prepared a set of crucial considerations for photographers ready to dive into the world of logo design. Keep the following tips and tricks in mind during your planning and throughout the design process, and you’ll be on your way to creating an effective logo for your photography business.
Know Your Brand | Unique Photography Logos
The first step in coming up with a logo is not design; the first step is thinking about what you want it to say. Yes, a logo is an image, but it’s also a representation of your photography brand. It must appeal to your target audience and when designing it, you must keep your ideal client in mind. You want to create a logo that projects brand image that matches the expectations of your customer. For example, you’d create a different logo for a wedding photography business than you would for a newborn photographer. Your logo should be the culmination of everything you as an artist stand for, represent your style and appeal to your target audience.
Simplify The Design | Unique Photography Logos
Avoid cluttering the design when creating your logo. Gradient, shadowing, and embossing can look appealing on a computer screen, but they can be challenging to print on different materials. It’s important to have a balanced combination of simple and quirky — sure, you want your logo to stand out, but you don’t want your potential clients to have to sit and stare, analyzing the logo. A complex logo is not only hard to identify, but will also fail in engaging the audience. A logo is an emblem, not a manifesto.
Do Not Underestimate Color | Unique Photography Logos
One of the most important considerations for logo design is the color scheme. This is not a decision that should be taken lightly, as color carries meanings and communicates ideas. Ideally, your color scheme should be based on your target audience. Consider the age, gender and cultural orientations of your ideal client, combine it with your artistic creativity, and you’ve already got a killer color scheme for your logo!
Make It Readable | Unique Photography Logos
Try to limit yourself only to one or two fonts when designing your logo. This makes it look like a cohesive unit as opposed to unrelated pieces. When looking for fonts for your logo, make sure you make it readable by avoiding gimmicky fonts, utilizing negative space, or maybe even tweaking an existing font to make it stand out. Remember, some logos even become iconic because of their custom fonts.
Use Vector Graphics | Unique Photography Logos
Create a logo that looks good large or small. Test your design to make sure it is scalable, as it will appear in many different sizes throughout its life cycle. Effective logos are made with vector graphics so that they can used for commercial printing, websites, television, and all other forms of media. Vector graphics can be enlarged or reduced, to any size, without affecting the quality, or losing any detail or sharpness. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant roadside billboard.
Ensure Versatility | Unique Photography Logos
Consider how your logo will look when photocopied or faxed. If it looks muddy and unreadable when converted to black and white by a xerox or fax machine, its time to go back to the drawing board and come up with a new version of your logo that works in black and white and is ready for anything. Starting in black and white when creating your logo can help ensure that the design is clear, legible and reproducible without any distracting features. Adding great color, style characteristics, or subtle effects will help make your design stand out from the crowd, but you should do it at the end of the process when you’re completely satisfied with the basic design.