Unique Small Business Logos | Fun, Simple And Creative Design Tips For An Outstanding Logo
Unique Small Business Logos | The importance of a professionally designed logo should never be underestimated – it’s a seemingly simple graphic that should be able to tie together all of your branded materials, convey your creative vision and appeal to your target audience. That might sound like quite a lot to ask from such a small piece of design, but it can be done. And the best part, it’s even easier than you might think!
A logo is the most important representation of a business, big or small, and in today’s saturated market, you need to make sure your logo stands out from the crowd for all the right reasons and actually works for you. You’d be surprised how many small business owners think that designing a logo means pasting the name of your business next to a random shape and calling it a day. Here’s what you need to know in order to create an effective logo and actually have fun doing it!
Look What’s Already Out There | Unique Small Business Logos
When it comes to logos, their main goal is to represent your business, so the last thing you want to happen is to have your logo mistaken for a logo of a competitor. To avoid confusion, you’ll need to take a look at what’s already out there and find an opening for something new. This is the face of your business we’re talking about, so don’t follow the pack. Create a unique logo that stands out and you’ll be on your way to building a brand identity other business owners will try to rip off!
Keep It Simple! | Unique Small Business Logos
In order to stand out, many small business owners decide to create incredibly complex logos that are not only based on a graphic and a typography treatment, but also include their slogan, URL, bunch of shadows and a dozen of colors. While this hot mess will definitely stand out, it will be for all the wrong reasons! A simple logo will be a lot easier for your potential clients to remember, which, at the end of the day, is your ultimate goal.
Not only is a simple logo easier to remember, but it will also be a lot easier to use, both online and off, allowing you to scale it to any size. Complex logos, when scaled down to fit on a business card, can turn into an unrecognizable smudge when printed, which will only confuse your potential clients!
Pay Attention To Versatility | Unique Small Business Logos
In addition to creating a simple logo, there are other things you can do to make sure your logo is a versatile marketing tool that will boost brand awareness and turn your business name into a household name. One of the most important things is using vector formats when designing the logos. Unlike the raster images, vectors will allow you to scale your logo to pretty much any size without affecting the quality or turning your logo into a pixelated embarrassment.
Don’t Rely On Color Too Much | Unique Small Business Logos
Color is an incredibly effective tool in the design industry – it can help your logo stand out, grab the attention of your potential clients, spark an emotional response, communicate ideas and say a lot more about your business than you think. However, make sure you choose the colors that actually work well together. A mishmash of random colors can overwhelm the viewer and turn them off.
If your logo relies on color to convey a certain idea or a message, you need to find a way to communicate the same message just as effectively even when the color is removed. After all, your logo will be used in a myriad of ways, sizes and on different materials throughout its life cycle, and you want it to be just as effective, whether it’s in black and white when you copy something, or black or white when you use it as a watermark.
Ensure Readability | Unique Small Business Logos
The point of having a logo is to help your potential clients remember the name of your business, so when they need the services or products you’re providing, it’s you that comes to their minds first. This can happen only if your potential clients can actually read the name, so when choosing the fonts for your business logo, focus on readability first and try not to use more than 2-3 fonts, because the eye finds it difficult to scan multiple fonts at the same time!
A Logo Must Be Appropriate | Unique Small Business Logos
How you position your logo must be appropriate for your target audiences – if you’re hoping to grab the attention of urban teenagers, you’ll need a logo that’s quite different than the one you would need if you were targeting senior citizens. Even the industry you’re in will affect every element of your logo, from the font and color selection to the overall flow of the graphic.
Aim For A Timeless Design | Unique Small Business Logos
People will start associating your logo with the name of your business and it will become almost synonymous with the services and the products you’re providing, which means that changing your logo down the road can be really detrimental. A complete overhaul of your logo will confuse your potential clients and might even alienate the existing ones, so your goal should be a logo that lasts as long as your business and is just as effective in 10, 20, even 50 years down the line.