Useful Branding Tips | Take Your Brand From Meh To Memorable With These 5 Simple Techniques
Useful Branding Tips | With so many competitors out there on the Internet today, how exactly do you plan on branding your small business? It should go without saying that any business hoping to create widespread brand recognition needs to utilize different marketing tactics. There are more ways to build (and destroy) your company’s brand these days than ever. With different social media outlets in play – as well as the traditional means of getting clients’ attention – businesses have to be more tuned in to the image they’re projecting in order to be successful.
We’ve all been taught that a firm handshake, professional clothes, and sound credentials are the makings for a good first impression. Today, that’s no longer enough. Your good story isn’t enough to grab potential clients and create more impact, you need to build a good brand. In business, good branding creates trust and can make it easier to sell a product to clients. While the brands we choose as customers can be reflections of our beliefs and core values, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for.
Your brand is your personality | Useful Branding Tips
And while many people think successful branding is only about raising awareness of the product, it’s much more than that. Branding is about getting your potential and existing clients to see you as the only effective solution to their problem. Once you’re perceived as ‘the only,’ there’s no place else to shop.
Branding is the sum total of the experiences clients have with your business. This includes the visual elements of your business, but it also includes what you do, how you do it, what your client interactions are like, the type of information you share in your marketing and on social media. All these elements help create the trust and credibility your business needs.
Be consistent | Useful Branding Tips
Regardless of what your business is about, it needs to be consistent for people to recognize it as a brand rather than just a product. Especially in the earlier stages of brand building efforts, people’s trust is only established once they are confident that they understand what your brand does well and what it stands for.
The number one mistake many companies make when branding their businesses is being inconsistent across different platforms. Just because the content that is created for Twitter differs from content created for Facebook or newspapers, that does not mean that the look and feel of each platform should be different.
Focus on a niche | Useful Branding Tips
It can be smarter to focus on winning over smaller demographics one at a time rather than trying to appeal to everyone all the time. Focus on building products for different niche groups in order to combine all those groups into one single brand later on. When focusing on a specific segment of the market, make sure your brand stands out. Standing out means being different. If your brand is going to be strong, you need to be able to pinpoint what it is that makes what you do unique. What differentiates you from others in your industry?
Be reliable | Useful Branding Tips
Letting your clients down by failing to live up to your own promises and brand standards can be particularly harmful for small businesses that depend heavily on referrals. The essence of brand loyalty lies in great service – a happy customer is a loyal customer. Remember that products become brands when people start to trust what will occur when they interact with your brand. While a small lie may seem necessary, it can have major consequences for a brand if ever exposed.
While ordinary is safe, recognition and high praise are given to those who step out of the traditional in favor of the exceptional. Word of mouth is often a small businesses greatest lead generator, so having great products and services that people talk about is the key part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations.