Useful Business Card Design Tips | Beat The Trash Can Test! 6 Tips For A More Effective Business Card
Useful Business Card Design Tips | Although we’re working in paperless offices more and more, the humble business card is still the backbone of business correspondence. While it’s true that we don’t use them the same way we did before, they still act as a representation of you and your company, and they’re an extension of your business brand. If you don’t have a card you can give out to potential clients or other vendors, you’re missing out on a crucial marketing opportunity.
Your potential clients are likely to see your business card before they see your website, or read your brochure, leaflet, or just about any other branded material you might happen to have; yet still, you’d be surprised how many small business owners choose not to invest in a high quality business card design. Business card design is never as simple as slapping your logo and contact details onto a piece of paper and sending it off to the printer; there are quite a few things to consider when designing your business card. To help you give clients a great first impression, we gathered our top design tips and tactics.
Cover Your Bases | Useful Business Card Design Tips
Business cards are usually just 3.5″ x 2″, but working within this tiny canvas doesn’t mean you can’t get creative with the space: start by considering the most important information you want to include, which will typically be a name, phone number and email address, then work your design around presenting this information in an appealing way. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
Make It Readable | Useful Business Card Design Tips
Use a readable font as not everyone has perfect vision. Research found that the best fonts to use include Helvetica, Myriad Pro, Glasgow and Karat. As for the size, as a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read. Make sure the type color stands out against the background as well. Light gray text on a white card makes it hard to distinguish letters and numbers.
Say It With Color | Useful Business Card Design Tips
Bright colors, when used right, can make a business card stand out, and look unique. This tactic is often used by new, young design and creative businesses, with the goal of appearing fresh, exciting and original. However, you need to choose colors that are aesthetically appealing. A mish-mash of bright and bold colors may make your card stand out in a large pile, but it could be for all the wrong reasons. However, don’t underestimate the power of simplicity. A plain black and white design can be just as memorable and appealing as a colorful one – and can often be seen as more ‘stylish’ too.
Stick To The Standard Size | Useful Business Card Design Tips
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this particular size. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. A round card, for example, is really memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Don’t Use Cheap, Thin Paper | Useful Business Card Design Tips
Thicker cards tend to feel more expensive – making your business seem more reliable. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. When you choose to “go cheap” with your business cards, what message does that send to your potential clients? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?
Double Check Everything | Useful Business Card Design Tips
Keep all the information current: for example, if you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards. Also, double check the numbers and spelling of all text before you send it off to your business card printer and again when you review your proof. Errors and wrong numbers are easy to miss and can land your business card and your chances for a sale in the trash.