Useful Business Card Ideas | Read This Before You Give Up On Business Cards: Tips To Create The Perfect Business Card
Useful Business Card Ideas | Despite the move to everything digital, the exchange of a printed business card is tested and proven tradition in business interactions. We all know how crucial first impressions are. In business, this “first impression” is often your business card. The modest business card can boast some incredible results in marketing your business, but only if you design it with care. Since your card will linger long after your meeting’s over, think of your business cards as your unsung sales force; they have to convey your company and your product in the best possible way.
Your business card is one of your most important marketing tools, particularly in the earlier days of your business when you might not be able to afford more costly marketing material. If you have skimped on the design and paper for your business card, what does that say about the quality of your services? Following these simple tips will help you design an original business card that will stand out even from the largest pile.
The Issue Of Logo | Useful Business Card Ideas
Make sure your card includes a professionally designed logo, which is consistent with the rest of your marketing materials. A logo brings credibility and brand awareness, so before you invest in business cards have a professional crate an effective logo for your business. For the maximum impact you can place a logo or any design on the front and all the required info on the back, including name, tag line and contact information.
Essential Information | Useful Business Card Ideas
Make sure all your contact information (including social media profiles if you have them) is clear and easy to read and in a font size big enough to be read for those of us without “superhero” vision. Working with this small piece of paper, you can still get creative with the space: start by considering the vital information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a creative way.
Website | Useful Business Card Ideas
From our experience, your website, email address and phone number are critical. Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address on your business card and, depending on the business you are in, it may make you lose potential clients. To be professional and credible, you should have your own domain name (website address) and an appropriate email address. Many entrepreneurs no longer include an address on their business cards, so if you’re struggling for space, you may want to leave out this from your design.
Readability | Useful Business Card Ideas
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. However, small text can often look readable on a screen, but turn into an unreadable smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple. Remember, your goal isn’t to create a work of art. It’s to create a business card that clearly conveys what you do and how to contact you. If potential clients can’t read the contact information you’ll lose sales.
Color | Useful Business Card Ideas
Do use color for interest and emphasis. It can be in your logo or other graphics, in text or in background elements. Pull colors from your logo for other background elements and type colors. Right now, two-color cards are dominant. If you’re choosing from a catalog, there are between five and 15 standard colors to choose from. Bright colors – when used the right way – can make a business card stand out, and look unique. Add a splash of color – but don’t overdo it. Too many colors can detract from the card’s message if they don’t complement each other.
Simplicity | Useful Business Card Ideas
Do keep it clean and simple. Avoid visual overload or clutter. Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. Don’t make your logo too big, don’t make the type too small to be comfortably read, and don’t be afraid to use white space. Having a strong, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful—someone that is enjoyable to do business with.