Useful Marketing Tips | Why Your Marketing Is A Losing Battle (And What to Do About It)
Useful Marketing Tips | Businesses that only market during special promotional periods have a great risk of failure, and this is especially true for small businesses, as the stakes are high. Marketing consistently, in good times and in bad, is vitally important for a steady growth pattern. It doesn’t matter how amazing the product or service you are offering is if nobody ever heard about it. You need to market every strand of your business – and that includes yourself.
Marketing your small business can seem like a challenging task, and sometimes you just need a little guidance to get the ball rolling. When devising and implementing your marketing strategy, it is critical to think about your branding, and how you want your business to be perceived, both in the short and longer term. Here are some tips that you can easily implement into your monthly routine to make sure that your brand is communicating properly with your target audience.
Build An Effective Website | Useful Marketing Tips
The website is the central element of any business’ digital strategy; it’s how your existing and potential clients can most easily find and reach you. Given its critical role, it’s surprising that more than half of small business owners said their business does not have a website. Keep in mind that once potential clients get to your website, you need to be able to keep them engaged. Your website is like your shop window, so think about what it shows your clients. You should always be asking yourself if you have the best shop on the high street.
Create Relevant, Fresh Content | Useful Marketing Tips
Content marketing works. In fact, so long as the material you create is of extremely good quality, content marketing can work REALLY well. A blog is one of most effective ways to communicate directly with potential clients. It is very simple to set up and run, it requires very little technical knowledge, and is great for search engine optimization. And if each of your blog posts includes a call to action, you might even generate some leads from your blog.
The more often you blog, the more traffic your website will get from Google, Bing, and other search engines, because you are adding fresh content to your website, assuming your blog resides on your company website. Content marketing can be successfully used to boost any type of business and it is irreplaceable when it comes to attracting new clients, sales leads, inquiries, and subscribers.
Go Mobile | Useful Marketing Tips
Over 1.2 billion people use mobile devices to access the Internet. If that doesn’t convince you to make your marketing mobile friendly, how about this: 60 percent of mobile shoppers use their smartphones while in a store, and another 50 percent while on their way to a store. As people turn to smartphones and tablets more and more to search for local business information and to shop products and services, it’s essential that your website is properly optimized for those experiences.
Manage A Social Media Presence | Useful Marketing Tips
If your small business isn’t on social networks, it’s time to get it there! People today spend a considerable amount of time on social media interacting not only with family and friends, but increasingly with brands as well. Businesses in a variety of categories — ranging from retailers to restaurants — are successfully building social media channels to boost loyalty and engagement with their existing and potential clients.
People are three times more likely to share Pinterest pins, 66 percent more likely to retweet a tweet and 39 percent more likely to engage on Facebook while using a mobile device, so make sure your visitors can share your products, blog posts, and email campaigns by including social sharing links whenever possible.
Network | Useful Marketing Tips
As mentioned earlier, you are part of your company’s marketing strategy. Networking is an often overlooked tool, but one of the best ways to promote your business. Find out where your local free networking events are and start attending! People like to do business with other people, and networking can lead to a lot of new business and referrals.
Remember, no matter the size of your budget, without a strong marketing strategy in place you won’t be able to reach your potential customers and keep them engaged. There have never been more ways to reach your audience, you just need to be creative.