Useful Photography Branding Tips | Build Your Own Brand: Tips For A Thriving Photography Brand In The Insta-Era

Useful Photography Branding Tips | Build Your Own Brand:...

Useful Photography Branding Tips | Photography is an very competitive industry, and there are many other photographers out there with comparable levels of work. This is where branding comes into play to help you stand out and give you the advantage over your competition. A buttoned up package and effective branding shows a client that you value every part of your business. Whether you are new to the photography industry or a successful pro ready to get serious about branding your photography business, building an identity that fits you, your business and your current or target clients doesn’t have to be frustrating or time-consuming.

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While many photographers want to focus all of their time on their work, it is vitally important to remember that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of being a photographer, but it is essential for your sustained success. Building a memorable brand and standing out for all the right reasons won’t happen by chance, or over night. It’s a struggle that we all go through, but there are some useful photography branding tips those of you who are feeling a little overwhelmed can use to get started on the right track.

What Makes A Photography Brand? | Useful Photography Branding Tips

Branding is more than having a logo designed for your photography business. Think of your brand as your touch point. Every way you engage with your existing and potential clients from your logo to your marketing materials, and your product to your customer service is your brand. Essentially, your brand is the entire sum of what you do, what you excel at and the experience your clients have when working with you. It can mean the difference between customers joining your loyalty club and referring you to friends — or never bothering with you again.

Useful Photography Branding Tips | Build Your Own Brand:...

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Define Your Unique Selling Proposition | Useful Photography Branding Tips

Depending on the specific services you offer (commercial, wedding, newborn, or portrait photography), you will have your own unique selling proposition. Take a moment to figure out what your unique selling points are: your specialty, how you’re different, what sets you apart from other photographers. These are the things that your brand should communicate effortlessly, and everything you do to market your small business should reinforce this unique selling proposition.

Target Your Target Audience | Useful Photography Branding Tips

Your brand is not what you say it is. It is what they say it is. “They” are your target audience. Make a list of the attributes of your ideal client and use this list to figure out your target audience. Try to be as specific as possible including characteristics such as age, gender, profession, income, business or consumer, etc. Once you have clearly defined your target audience, you have to think like them. This is how you can reach them. Where do they shop? Do they shop online? Do they use social media?

Find Your Unique Voice | Useful Photography Branding Tips

It’s not just what you say that counts, but how you say it as well. Your brand’s voice is the language, tone and rhythm that you use in all your communications. Not only does this voice deliver the essence of your branding message, but it also sets an overall image for your photography business that extends past the message itself and makes you stand out. If you’re authentic, unique and completely committed to what you do, it will show in every social media post, each client interaction, as well as throughout your website, making people easily sold on you and what you’re selling.

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Useful Photography Branding Tips | Build Your Own Brand:...

Develop A Consistent Look | Useful Photography Branding Tips

Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people instantly associate this icon with the brand, what it stands for, and what services it offers. The thought process behind building your photography brand should not be any different. Once you’ve chosen your brand colors and logo, you need to be consistent and use these where ever you’re representing your photography business. The more places you use your logo, the more you+re reinforcing your brand to your audience.

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Branding is a powerful way to make your business to stand apart from competitors and discover how to best speak to your potential clients and win their trust. But if it is not carried consistently through all of your interactions with potential clients, and isn’t tweaked as trends and relationships change, it will not work as effectively. Once you get going, though, it gets easier, more routine and more instinctive — as long as you know your target audience, trust your intuition, maintain consistency and are true to yourself.

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