Valuable Logo Design Tips | Find Your Identity: How To Design A Logo That Suits Your Business
Valuable Logo Design Tips | Designing a logo is simple, right? Think again. With more eyes watching than ever, it’s essential for a business to convey its brand message clearly. The easiest way to recognize a business and distinguish it from its competitors is by its logo. If you are less-than-gifted in the art department, creating your own business logo can be a difficult task. You can always hire an outside designer to help out, but if you are on a tight budget, that may not be an option.
If you want your brand to stand out from its competitors, a memorable business logo is crucial. The importance of an outstanding logo cannot be underestimated; it is a powerful symbol and ultimately the most significant tool for clients to recognize your brand. While using a professional logo designer is the best overall tip for designing the most effective and memorable logo, below are six additional tips to help you make the most of your logo design.
Design For Simplicity, Not Complexity | Valuable Logo Design Tips
If you’re looking to grab the attention of potential clients and remind the existing ones of your business, a complex or cluttered logo isn’t going to do your business any favors. A simple graphic with legible, clean text is much easier to remember and recognize, and won’t be easily confused with the abundance of existing logos out there. If you can’t explain an element that’s part of your logo design, the chances are you should remove it from the overall design. When your logo design is at its simplest, it’s probably at its strongest.
Focus On Your Message | Valuable Logo Design Tips
When creating a business logo, know your target audience — both who they are and what they expect from you. Ask yourself what your business logo should say about your company. Determine the nature of your brand. Does it have a unique personality – is it serious or laid back? What makes it unique and stand out? Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.
Keep Your Logo Unique | Valuable Logo Design Tips
When creating your logo design, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. Possible copyright or trademark infringement aside, your potential clients should never confuse your logo with a competitor’s instead. When trying to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you’re going to differentiate your logo from those of your competition.
Custom Type Can Be Awesome | Valuable Logo Design Tips
When creating a business logo design, another critical element to pay attention to is the type and font. Which style feels right for your brand? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? If you choose to design a custom font, try not to make it too fashionable because it could date quickly. Keep it simple and legible. There’s no rule to say you have to design your own font, though: consider adapting an existing one. Removing, adding, or joining parts of letters may be enough to make your design unique.
Make It Versatile | Valuable Logo Design Tips
As you might imagine, the color of the logo is quite important. But color is important for more than just giving a logo vibrancy and life; color is important in its absence as well. Logo designs have to work in black and white as well as color. Your logo can appear on a variety of media: signage, stationery, advertising, delivery vehicles and packaging, to name just a few. Remember that some of those mediums have production limitations, so if your logo design uses color to communicate meaning, think about how you can convey that meaning when the color is removed.
Avoid Trends | Valuable Logo Design Tips
Pay attention to current logo design trends doesn’t mean mindlessly following them. Trends, be it swooshes, glows or bevels, come and go and ultimately turn into cliches. A well-designed logo should be timeless, and this can be accomplished by ignoring the latest design tricks and gimmicks. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing?