Vital Business Branding Tips | Your Business May Be Small, But Your Brand Can Be BIG: The Ultimate Branding Guide For Business Owners
Vital Business Branding Tips | Forget about David versus Goliath. Marketing experts say small business owners can and do learn valuable lessons from their bigger, deep-pocketed rivals. Since your brand is an extension of you and how you market that brand will affect how long you stay in business, it is vitally important that you set up a viable marketing plan so your ideal client will know about you, your business, and your products or services. Launching a business can be an extremely challenging task, but understanding how others navigated those treacherous waters can serve as inspiration and a guidance for the less experienced.
Even if your small business isn’t on the Fortune 500 list (yet), branding still plays a crucial role to the growth and success of your business. While you might do it slightly different than the big guys, the end results should still be the same. If you aren’t sure where to begin when it comes to branding your business, here are some guidelines for building a strong brand that positions your small business clearly and effectively in your industry, and helps attract repeat business and referrals.
Come Up With A Strategy | Vital Business Branding Tips
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Other things business owners need to decide on in advance are budgeting, what near and long-term business goals are, how to engage potential clients, provisional plans for brand repositioning, brand management delegation, and review procedures. Where you market your products is part of your brand strategy. Your distribution channels are also another part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Choose A Simple Branding Message | Vital Business Branding Tips
What sets your business apart from others in your industry? What makes you different and original? What about your business makes it the one that a potential client should choose? As a small business, you probably cannot compete on price. Instead, make sure you can convey effectively how you add value, and communicate this to your target audience! Your brand message is powerful. It’s the statement you make to your clients and target audience that lets them know what to expect every time they interact with you and your employees, products and services.
Find Your Voice | Vital Business Branding Tips
What you say is important, but don’t forget the way you say it. All successful brands speak with a unique voice. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your potential clients. Not only will this voice deliver the essence of your branding message, but it also helps build an overall image for your company that extends past the message itself and helps you stand out.
Keep Your Messaging And Visual Identity Professional And Consistent | Vital Business Branding Tips
From business cards and logo to email newsletters and brick-and-mortar signage, all of your online and printed communications and sales materials should look, feel and sound like they come from the same source. Design templates and create brand standards for your marketing materials, and make sure you use the same color scheme, logo placement, look and feel throughout to reinforce your identity.
Build A Professional Website | Vital Business Branding Tips
Although this might sound obvious, there are so many business owners that think they can get by without one. The truth is, in this day and age, you can’t. A website is essentially a must have for businesses today. Official company websites act as virtual business cards, portals to engage clients and potential business partners, point of sales, and a way to communicate the latest news and information about the company.
Keep Your Promises | Vital Business Branding Tips
Although this is common sense, you’d be surprised how many small business owners ruin relationships with their clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals. Some companies stop focusing on building great products and services when they become successful. This is a mistake. Keep in mind that even a strong brand will suffer when it creates average or below average products or services. There’s nothing worse than having your expectations let down, so make sure you meet your clients’ expectations, and if possible, exceed them.