Vital Business Card Advice | Six Tips For A Successful Business Card Design That Gets You Noticed
Vital Business Card Advice | No matter what kind of business you own, having a well-designed business card is vitally important to your success, as it will act as a representation of you, your business, and your brand. A business card is often the first item potential clients get from you, so it’s your first opportunity to make a lasting, favorable impression on them.
Not all business cards are created equal, however. We live in a time when the average small business can design their own cards and order them from online printers for less than $20. When you decide to go cheap on your business cards, what does that say about the quality of the products and services you’re providing to your potential clients? Are you really doing yourself any favors by missing out on this key opportunity to start building a positive brand image right from the first contact?
Include Important Information | Vital Business Card Advice
It may sound obvious, but the first and most important thing to consider when creating your business card is the information you want to include. For starters, make sure your name, job title and company name or logo are clearly featured. Your existing and potential clients will want to know your website address and your email address, as well as your phone number, so make sure you include those as well. However, try not to clutter things up too much – as with the design, simpler and cleaner is always better.
Ensure Readability | Vital Business Card Advice
Use, or insist your designer uses fonts that are large enough to be readable without needing a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: make sure it’s professional and simple; in other words, don’t be tempted to use Comic Sans, or a complex decorative font which is impossible to read. And finally, don’t use light colors on white paper, or have an excessively dark image in the background that obscures your text.
Say It With Color | Vital Business Card Advice
Color is an incredibly powerful tool, and you can use it for interest and emphasis. It can be in your logo or design elements, in text or in background elements. Colors, when used correctly can help a business card stand out, and look unique. This strategy is often used by design and creative businesses, with the goal of appearing fresh, exciting and original. However, try to stick to a maximum of 3-4 colors, because too many colors can detract from the card’s message if they don’t complement each other.
Consider The Thickness Of Your Business Card | Vital Business Card Advice
Thicker cards tend to feel more luxurious – making your business appear more professional. However, a business card printed on paper thinner than 300gsm will look and feel rather thin, which can make them feel tacky and cheap. Your business card will often be the very first contact potential clients have with your business, so you don’t want to have cards that appear to be anything less than professional. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Use The Back Of The Card As Extra Real Estate | Vital Business Card Advice
In order to maximize your business card to its fullest potential, try using the back for additional branding or messaging. If you have a card that you want to use as part of your first impression, it could cost more to print on both sides, but it will be worth the effort. Even if you want a single side business card, you can put the back to use and have your signature or a handwritten note on it. Another great idea is to encourage people to write something about you or how you met by having a couple of lines ready for them to fill in or a specific phrase like “How we met”.
Embossing | Vital Business Card Advice
If you’re concerned about your business card looking dull and getting lost in the pile, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card. This will cost less than you might think and will add that much needed extra punch to your card. Embossing also makes the card more tactile, and researchers have found that engaging more than one sense at a time can boost recall of an object, so people would be more likely to remember your business.