Vital Business Card Design Guide | How To Design An Effective Business Card: Seven Expert Tips
Vital Business Card Design Guide | Your business card will often serve as a representation of your brand, and therefore, will be the first thing that potential clients see: they’re likely to see your business card before they visit your website, flip through your brochure, or read your leaflet and just about any other branded material you might happen to have. However, you’d be surprised how many small business owners choose not to invest in a high quality business card design.
Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh but it’s a fact that people often do judge a book by its cover, and you only get one chance to make the right first impression. If you have skimped on the design and printing of your business card, what does that say about the quality of the services you’re providing? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the get-go?
Keep It Simple | Vital Business Card Design Guide
The average business card is just 3.5″ x 2″, which means you don’t have too much space with which to work. Don’t make your logo too big, don’t make the text too small to be comfortably read, and don’t be afraid to use plenty of white space to emphasize important parts of the design. Prior generations packed as much information as possible onto their cards, filling every inch with logos, colors and text. But the most successful contemporary business cards trend toward clean, open designs, with just enough text to get the message across.
Make It An Extension Of Your Brand | Vital Business Card Design Guide
Your business card will often be the first branded marketing material that potential clients see, so it’s crucial that it gives them a sense of what you and your business are all about. A business card reinforces your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your business card to be consistent with your other marketing and sales materials, as this helps to reinforce your brands, helping new acquaintances remember you and your business better.
Who, What, Where, Why? | Vital Business Card Design Guide
The main goal of a business card is to make it easy for people to reach you. Include only the contact information that is absolutely necessary. Make sure your name, job title and company name or logo are clearly featured. You don’t have to provide a long list of services or every single mailing address if your business has multiple offices. There is very limited space on a business card, so by limiting the amount of the information, the overall design will be cleaner and easier to read.
Pick The Right Font | Vital Business Card Design Guide
The font of your choice should be legible and neutral enough. Nothing overly complex or tacky should be in your card (unless that is your end-goal). As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is difficult to read.
Colorful Or Plain? | Vital Business Card Design Guide
It’s always a great idea to add color, a fun design, or even a catchy phrase to make the card stand out from the rest. Anything you can do to make the card interesting, yet still maintain the identity of the business will help make your business card unforgettable. Bright colors – when used correctly – can make a business card stand out, and look unique.
Use The Back | Vital Business Card Design Guide
When creating a business card, you want to be sure to use all available space to its fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. If you do want to put copy on it, be sure the information is of a supplemental nature: e.g., your brand’s mission or tagline. Putting something special like a coupon, report, or special offer will help keep your card out of the trash.
Paper Quality Is Vital | Vital Business Card Design Guide
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. You need your business card to be sturdy so it doesn’t get dented or torn in a potential client’s wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither will a flimsy business card.