Vital Business Card Guide | Leverage Your Smallest Billboard! 5 Things To Put On Your Business Card To Boost Business
Vital Business Card Guide | A business card is an entrepreneur’s best friend, and every business owner’s most valuable marketing tool. While the information that goes on a business card may have changed over time, Twitter handles having replaced fax numbers, the business card itself is still a vital element of a real-world networking strategy. Unfortunately, too many people hand out business cards that simply blend into the multitude of cookie cutter cards already out there.
In this golden age of social networks and contact-filled smartphones, business cards are still the proof you’re serious about your business. They act like the badges of authenticity and are instant extensions of your brand. In order to be effective, however, your business card has to look professional, be easy to read, and help existing and potential clients remember what you can do for them and why they should do business with you. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is a tall order. But it’s not impossible.
Include Only The Most Important Contact Information | Vital Business Card Guide
The main goal of a business card is to make it easy for people to reach you, which means your card needs only your company name, your name and title, phone number, email address, and website. Street addresses have become optional now that paper mail has given way to email communication. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without cluttering your card. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Develop A One-Line Slogan | Vital Business Card Guide
Your name, title, email and mailing address are likely the bare minimum of what should appear on your card. But what else should be there? If what you do isn’t immediately apparent from your business name, create a one-line slogan that will help people remember what services or products you’re offering. Include the slogan on your business card.
Incorporate Brand Elements | Vital Business Card Guide
A business card conveys your brand by using brand elements, such as logo, colors and fonts. It is crucial that your business card stays consistent with your other branded materials. This helps to reinforce your brand, helping potential and existing clients remember you and your business better. If your website and general style are minimalist, stick with a minimalist card. Pay close attention to fonts and colors and less attention to images and embellishments. By contrast, if your style is more artistic or extravagant, have your business card match that. Go with a four-color printing process and really let your personal aesthetic style shine through.
Consider Including A QR Code | Vital Business Card Guide
A QR code is a matrix bar-code that is readable by smartphones and can be a qucik way to make a connection between your real life and online marketing materials. You can use this code to create special, memorable features on your website and reward those you meet in person for reaching out to you. There are plenty of free QR code generators on the internet, which means getting technological doesn’t have to break the bank.
Say It With Color | Vital Business Card Guide
Bright colors, when used right, can help your business card stand out, and look distinctive. This tactic is often used by designers and other creative businesses, with the goal of appearing fresh, exciting and original. However, make sure the colors work well together. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons. It’s also important to think beyond your business cards: try to keep your color scheme consistent throughout your media (website, twitter, email signature) to convey a professional image.
Don’t Use Borders | Vital Business Card Guide
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing will never be 100% completely precise. So, if you have a border on your business card, it might end up slightly uneven on each side after the trimming process, thanks to minute movements in the printing machine, which will detract from the message you’re trying to communicate.