Vital Business Card Tips | A To Z Of Business Cards: 6 Tips To Create The Perfect Card
Vital Business Card Tips | Business cards are a vital tool for presenting yourself in a good light, impressing potential clients and getting in contact with those who will further your career. The truth is, anyone can make a business card. But very few people can design the perfect business card for their unique needs. There are many services out there that offer business card templates with generic designs, but it is well worth the investment to use business cards that have been professionally designed just for you.
We all know how crucial first impressions are. In business, this first impression is usually provided by your business card. Some business cards give the impression of an established business, while others have all the tell-tale signs of amateur design. What is it that makes some business cards look more professional than others? If you’re thinking about designing your first business card, or changing the design of those you already have, here are our top tips to help you get started.
Build Your Brand | Vital Business Card Tips
Defining the exact blueprint for the ‘ideal’ business card design is tricky, simply because the design must be perfectly adapted to what it is that the business does and how you want it to be represented. Your business card is a vital part of your brand or corporate identity strategy, and it can be used to build a unique and memorable brand, so don’t veer from your other branded materials. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials.
Include Important Information | Vital Business Card Tips
Make sure you include all the information on the back of your card that you think the client would find useful. Make sure your name, job title and company name or logo are prominently displayed. Think carefully about which contact information to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. Keep in mind that the existing and potential clients will want to know your website address and email address as well.
Make The Text Readable | Vital Business Card Tips
When choosing the font to use on your business cards, it may be tempting to go for an elaborate font. However, the most important aspect of the font used on a business card is that it should be immediately readable, so that when people glance at the card, they can read the information effortlessly. You wouldn’t want your clients to have to strain their eyes to read your website address or email, so make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on your computer screen, but may end up a fuzzy, smudged-out line when printed.
Don’t Get Creative With The Size | Vital Business Card Tips
You want your business card to stand out, but not when it comes to the size or the shape of the card. Since most business cards are the same size, majority of business card holders are designed specifically for them. Unless you have a special need for it, stick to the usual 3.5 x 2 inch size to make sure your card will fit most wallets, card holders and business card scanners. Rounded corners or other cut outs (called die-cuts) on the standard size, however, can add a distinctive touch and make your card stand out.
Consider Paper Thickness | Vital Business Card Tips
Don’t cut corners and invest in thin and flimsy business cards. The only thing they will be good for is using as a toothpick. The recipient will wonder about the quality of your product or service. Thicker cards tend to feel more expensive – making your business seem more established. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Have your business card professionally printed on good heavyweight business card stock.
Keep It Simple | Vital Business Card Tips
Cards made of different materials or that are different shapes/sizes will make you stand out from the crowd. While this will definitely be memorable, bear in mind the practicality of your chosen medium. People often write additional details on business cards – such as where they acquire the card. This is much more difficult to do on metal, wood or even plastic. If you do want to apply a special finish, do it only on one side, which will allow the recipient to jot down additional information on the other side.