Vital Business Stationery Tips | What Does Your Business Stationery Say About You? 6 Essential Design Ideas For Impressive Stationery
Vital Business Stationery Tips | Your business stationery is a first-hand representation of your company to your potential clients. As such, it has to effectively communicate an overall company message, which is why it is important that you do not take that decision lightly. The last thing you want to do is convey the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services.
If you do a lot of work with clients, branded stationery will streamline your correspondence and help your business look all the more professional. Just like business cards, business stationery is no longer used just to provide basic information about yourself and your business. Today, more and more entrepreneurs are using creatively designed business stationery to portray the image and personality of their businesses and make a long lasting impression. Read through our most important business stationery design tips to make sure your design portrays your company in the best light.
Paper Quality | Vital Business Stationery Tips
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the potential client removes the letter from its envelope. It’s vitally important to use only the most premium paper or highest quality material for your professional communication. A client will definitely feel the difference between standard photocopy paper you’ve got lying around in your office, and thick, glossy, high-quality paper.
Brand Identity | Vital Business Stationery Tips
Recognition of your business is the key element of making it successful. No matter the size of your business, keeping a consistent brand image throughout all of your different marketing materials can mean the difference between success or failure both for you and your business. Make sure that when creating your business stationery that you use the same colors, images and logos across your whole company such as on your website, commercial goods, printed materials and social media accounts. By doing this you make sure that your business becomes recognizable.
Contact Information | Vital Business Stationery Tips
Effective business stationery must include contact information. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you think are relevant into the design of your stationery will make it easy for clients to reach out to you. Whether it’s nothing more than your email address on a pen, or a full list including phone numbers and postal addresses on a calendar or diary, there’s little point in promoting your brand if you don’t tell the potential client how to actually contact you.
White Space | Vital Business Stationery Tips
No matter what the goal of your individual stationery items might be, it’s always best keep your message short and concise. By staying brief, you will get your point across more effectively and will avoid wasting your potential client’s time. White space can help break down areas of your stationery and help you form sections and prioritize the areas of importance. A layout that is too cluttered, on the other hand, will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Fonts Selection | Vital Business Stationery Tips
While most of the businesses will try and stand out from the crowd with their custom printing designs, make sure that you are not using unreadable or complicated fonts. A client will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Use an easy-to-read font such as Times New Roman or the more modern Helvetica font, and keep in mind that the text should be printed in an easy-to-read format, aligned left to right.
Business Logo | Vital Business Stationery Tips
It’s one thing to design a great line of stationery that’s both desirable and functional, but if only some of the items make it clear who sent them, it’s quite the wasted investment on the whole. Since your logo is the face of your business, it’s absolutely pivotal to include it on your card. By including a company logo on all your professional correspondences, you will further boost brand awareness. The logo has to be simple, effective and versatile as it will be used in various methods of printing and will need to be scalable to fit items as big as billboard banners and small for items like pens and business cards.