Vital Logo Design Guidelines | Design To Grow: Logo Design Tips To Build A Memorable And Timeless Brand
Vital Logo Design Guidelines | If you want your brand to stand out from its competitors, a memorable business logo is vitally important. A logo serves as a graphic symbol of your company or your products. Businesses use them on stationery, various marketing materials and business cards as a simple visual mark that enables easy recognition of the business. Since your logo is an essential element of your brand and often the first thing a potential client sees, creating one that does its job has to be a top priority.
Maybe you are just launching your business and are ready to set the interwebs a’fire with your mad business skills, or maybe you’ve been around for a while now and are just realizing how a creative logo design can make a difference in your brand marketing. Either way, you know you need a powerful logo and you are wondering how to get started. Creating a logo takes skill, design experience and even some talent. Following the tips below will help you in your mission to develop an original logo.
Be Unique | Vital Logo Design Guidelines
With countless logos in use across the globe, how important is it that YOUR logo design is original? Very! The biggest mistake a business owner can make is using a logo that parodies or imitates another brand’s logo. Possible copyright or trademark infringement aside, your potential clients should never confuse your logo with a competitor’s. A logo is a visual representation of you and your business, and it should never, under any circumstances, remind people of another brand or business.
Reinforce The Nature Of Your Brand | Vital Logo Design Guidelines
What many people do not understand is that the logo is more than just a pretty image used on business cards. It is a representation of your skills and creativity, your products and your company’s brand, and embodies the face and drive of your business. What kind of statement do you want your logo to make? Do you want it to be colorful, clean, or creative? Should it ignite enthusiasm, portray power, or convey spirituality? How you position the logo should be appropriate for its intended purpose. For example, if you are creating a logo for children’s toys store, it would be appropriate to use a childish font and color scheme. This, however, would not be so appropriate for a law firm.
Know Your Audience | Vital Logo Design Guidelines
Yes, a logo is an image, but it’s also an introduction to your brand. The logo must reach a specific audience and when designing, you have to keep this in mind. Your taste may be immaculate, your vision fresh and creative, but your logo isn’t about you, it is about reaching your audience. Do it right from the beginning by clearly defining your target audience. Target demographics, personality and culture are critical factors that affect your brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Versatility Pays Dividends | Vital Logo Design Guidelines
What makes a successful logo these days? The question “Does it work in black and white?” will be recognized by logo designers everywhere, and while that’s still true in these color-saturated days, logo designers now also have to deal with a variety of media – from giant digital billboards to animations on the screen of a smartphone. Being versatile goes a long way in making a logo design effective. If your logo looks great on posters, but horrible on coffee mugs, you have a serious problem.
Be Patient | Vital Logo Design Guidelines
Both the design process and the introductory will take time and effort. It is incredibly rare for any logo to become instantly iconic, even if it’s well designed. Keep in mind that designing a logo is like peeling back an onion. You have to get to the bottom layer and home in on the best design for your brand. It’s also critical to be patient and not rush to make changes with your design just because you haven’t instantly received the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have.
Less Is More | Vital Logo Design Guidelines
The ultimate goal of designing a logo is to make your company or product name stick in the client’s mind. That will only happen if your clients can actually read it, easily, without squinting. Avoid going overboard when designing a new logo. Gradient, shadowing and embossing can look stunning on your computer screen, but they are difficult to print on different materials, and can make your logo impossible to read. A simple logo design, on the other hand, guarantees easy reproduction and better memorability.