Vital Logo Design Rules | The 6 Do’s And Don’ts Of Effective Logo Design
Vital Logo Design Rules | If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other established corporations like Pepsi and Apple have timeless, memorable logos, but it’s not just the big shots that reap the rewards of an effective logo. As a small business owner, you want your business to stand out and make a favorable first impression, and as the first thing most of your potential clients see from you, an effective logo can go a long way in building an outstanding brand.
We live in a world painted with brand logos. Even kids who can’t yet tie their own shoelaces recognize many logos or are able to determine what service or product a business provides just by looking at its brandmark. A professionally designed business logo says to the world that you’ve arrived and are ready for some serious business. But it can cost quite a few bucks to have a logo designed that really works – so you’ll want to make sure that you’re spending your marketing dollars wisely. Here are some of the most important design rules to keep in mind when tackling small business logos, whether on your own, or with a help from a professional designer.
Don’t Copy Your Competitors | Vital Logo Design Rules
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many small business owners struggle with. Study the logo designs of other small businesses in your industry and figure out how you can differentiate your own from those of your competition. What aspect of your business is not communicated in the logos of your competitors? What’s important is to create something that you believe is different from anything already out there.
Do Include Your Company’s Name | Vital Logo Design Rules
Target is known by its giant red bull’s-eye. Pepsi is known by its patriotic circle. While big brands and established corporations are identifiable by an image-only logo, small businesses shouldn’t just go with an image. Nike; Puma; Audi — all iconic logos, but like with anything successful, it took years and billion of dollars in marketing for these to gain popularity.
Don’t Be Afraid To Use Color | Vital Logo Design Rules
Using color when designing a logo is a good idea as it can help your logo stand out and grab attention of your potential clients. However, keep in mind that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Your logo will appear on various materials throughout its life cycle: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations and that you will need your logo to work in gray scale, as well as in color.
Do Make It Versatile | Vital Logo Design Rules
Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, recognizable and unique. A well-designed logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, however, you may have a serious problem. Using geometric primitives such as lines, points, curves and shapes, and most importantly, vector graphics that can be scaled to any size without affecting the quality preserves an images’ integrity and resolution when enlarged or shrunk.
Don’t Overwhelm The Viewer | Vital Logo Design Rules
It’s essential to come up with a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. If you’re trying to capture the attention of your target audience and remind your clients of your reach, a busy or cluttered logo isn’t going to do your business any favors. After all, some of the most successful logos have been the simplest.
Do Tell Your Story | Vital Logo Design Rules
Your small business logo design has been described as a visual elevator pitch of your company’s products and services. The goal here is to quickly and effectively convey what you have to offer, your values and what sets you apart from competitors in seconds. Ask yourself what you want your company logo to say about your business. Does it emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.