Vital Logo Design Secrets | Why Your Company Logo Is More Important Than You Think (And How To Get It Right!)
Vital Logo Design Secrets | Logos are a vital element of any good marketing strategy. As the company’s major visual symbol, a logo anchors a company’s brand and becomes the single most visible manifestation of the business within the target industry. Think of the golden arches of the popular fast-food chain, or the apple with a bite taken out of it representing a certain computer company. This type of instant recognition is the holy grail for any business, big or small.
In simpler terms, a logo can be defined as the face of a business: it appears on all of the communications and marketing and advertising pieces, both online and offline. Truth of the matter is that the logo is usually the first thing a potential client sees, which makes it an introduction to the entire brand. And because a logo carries so much significance, the task of creating one becomes that much more important.
What’s In A Great Logo? | Vital Logo Design Secrets
A great logo communicates the nature of your business in a single glance. It needs to distill the attitude and personality of your company in an understandable way and appeal to your clients. It must be unique but memorable, professional but not without character. Is your brand utility-driven or is it more focused on emotion? Is it contemporary or quirky? Elegant or edgy? While it is helpful to stay up to date on design trends when creating your logo, it’s more vital you stay true to a brand’s overarching personality.
Your Logo Is Yours | Vital Logo Design Secrets
Your logo is the face of your business – your fingerprint, if you will. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to. Do other business owners in your industry use solid, conservative images, or flashy graphics and bold fonts? The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s crucial you make sure it’s original. Look at what’s out there and find an opening for something new. Not only will an original design make a more impressive statement about your business, but it’ll set your business apart from others.
Who Should Your Logo Affect? | Vital Logo Design Secrets
A great logo speaks directly to your target audience. While the best logos can be understood by all without too much effort, the most important audience is your target market and ideal client. Yes, a logo is an image, but it’s also an introduction to your brand. It must appeal to a very specific audience and when designing, you must keep them in mind. If your business specializes in products for teenagers, for examples, but your logo looks like it was pulled from a 1950’s newspaper, you might have a problem on your hands.
A Good Logo Gets People Talking | Vital Logo Design Secrets
The logo is used on stationery items, websites, business cards and advertising, and when done right, it can improve your brand’s exposure. After all, the point of having a logo is to make your company or product name stick in the potential client’s mind. That can only happen if they can actually read it, easily, without squinting. When considering fonts for your logo, be sure to avoid gimmicky ones, use negative space, and maybe even tweak an existing font. Some logos became recognizable because of their custom fonts. Coca-Cola originated the slanted font and now others try to rip them off.
Watch Your Colors | Vital Logo Design Secrets
Your five-color logo may look stunning on a computer screen, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work on materials that only allow one or two colors. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can greatly affect your logo’s message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Return On Investment | Vital Logo Design Secrets
As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to repeated encounters with a logo, which can end up leading to increased sales or improved mind share within the target audience. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.