Vital Marketing Tips | Grow Your Photography Business: Harnessing The Power Of Marketing
Vital Marketing Tips | When working professionally as a photographer, taking the pictures can feel like the easiest part of running a photography business. It’s the business side of things that photographers usually find overwhelming. When you launch your new photography business, it’s vital to spread the word about the services your offer by marketing your business to your target audience. A successful entrepreneur should spend 20% of their time marketing their business. This is an incredible amount of time if you think about it – an entire day per week!
Strapped for cash and looking for ways to generate buzz about your business? No problem. Marketing doesn’t have to cost much money if you are willing to put in the time. Promotion and marketing can actually be enjoyable if you just step outside the box and look at it from a new and exciting perspective. Remember, just as with photography, you have to find the marketing techniques that fit your style. Here are five marketing strategies that have been proven to work.
Portfolio Website | Vital Marketing Tips
It’s crucial that you have a website that showcases the best of your work. It doesn’t have to be an extensive catalogue of all your images over the years, if anything, it should be a simple website that showcases a curated selection of your imagery. Showcase your talent by creating and regularly updating a strong online portfolio. Your work can be one of your most powerful tools, so update and change images often to grab your potential clients’ attention. When uploading your images to your website, use the ALT tag fields to describe your images. Make sure to use the keywords you want to rank for to improve your portfolio’s SEO.
Blog, Blog And Blog Some More | Vital Marketing Tips
Blogging is an incredibly effective way to express your unique style and feature examples of your work, but if a potential client visits your portfolio and you haven’t updated your blog in months, they may think you’re no longer in business. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share your work, and showcase products. A website is like a brochure, whereas a blog is like a lively ongoing conversation. Creating content that makes other people want to share it with their family, friends, and extended social media network is like having your very own marketing team.
Leverage Social Media | Vital Marketing Tips
It’s OK not to be as sociable as other people, but it’s a real shame to let your photography business ride when social networks give you such wide opportunities to influence other people. For most photographers, Facebook is the most likely place where an ideal client is spending free time. Twitter and Google+ tend to appeal more to business owners. When you blog the images from your client’s photo session, make sure to post them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way.
Network With Other Professionals | Vital Marketing Tips
Get involved with other professionals in your local area. It’s amazing how loyal business owners can be towards each other when you really hit if off. If you shoot weddings, it’s particularly powerful to network with other wedding professionals since you share clients but don’t have to compete for them. Make connections with florists, wedding planners, wedding dress boutiques and caterers. By connecting with companies who offer complementary services, you can become a part of their referral network, which can help you get leads for your new photography assignment. If you’re not open and willing to do anything to help someone else, they won’t help you.
Offer Referral Bonuses | Vital Marketing Tips
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward people for telling their friends about your business and how happy they are with your services. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral reward. When a client brings in a potential client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added reward, give a small gift to the new client as well.