Vital Photography Business Tips | How To Start A Photography Business: Tips To Get You Started Right And Book More Clients
Vital Photography Business Tips | If you could make a living doing something you love to do, life would be pretty amazing! With photography, the chance to live that dream is already there. In today’s economic environment, the opportunities for photography businesses are everywhere, but so are the risks. There’s so much to consider when launching a business: marketing strategy, an online presence, physical studio space, overhead and, of course, consummate skill in shooting and editing your images. There is only so much of the marketplace available to you, and this is especially true if you’re a small business, so you have to fight for every corner of the market.
Launching and running any artistic venture is a big deal and first and foremost, congratulations on making the commitment and sticking to it! While many photographers want to focus all of their time on their work, it is vitally important to remember that you and your photography business are a brand. Photography may be your passion and we can’t blame you for it. However, if you’re thinking about taking this passion a few steps further into launching your own photography business, we have a few important tips and recommendations you should consider before jumping right in.
Decide What Kind Of Photography You Want To Do | Vital Photography Business Tips
Have you always wanted to be a wedding photographer or do you like photographing families and young children more? Where would you like to work? You’ll find it much easier to communicate with and appeal to potential clients if you clearly identify the type of photography you offer. Depending on your training and experience, you may want to focus on a particular niche, such as product photography, weddings or events, sports photography, or editorial photography for newspapers or magazines.
Write A Business Plan | Vital Photography Business Tips
Just like building a house, building a successful business begins with a plan, a blueprint that will guide you in creating a firm foundation and solid support. The simple act of writing down your idea and outlining how the business will operate can be helpful to ensure that you convey your vision more effectively and that everyone is on the same page. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow later. Business goals can be general. For example, you may want to work 40 hours a week in photography, or find a group of pregnant moms whose families you can photograph from maternity through seniors.
Start With Basic Equipment | Vital Photography Business Tips
Photography equipment is expensive, but crucial for any photography business. Purchase a camera, lenses, and lights that you’re comfortable using and give your business time to bring in more money that you can invest in additional camera equipment. This will be your most important investment, and it pays to purchase the best you can afford. Do your research and work out how to allocate your budget to get the most useful equipment.
Design Unique Business Cards | Vital Photography Business Tips
In order to be taken seriously as a photographer, you have to have marketing materials to give out to potential clients. In this day and age of Internet-everything, it’s incredibly tempting to overlook good, old paper tools like the business card. That can be a costly mistake for a growing photography business. A business card with a professionally designed logo helps you present yourself as a serious business owner. Handing out business cards is one of the most tried, tested and true tactics in marketing, after all, no matter what day and age we live in.
Set Up A Website | Vital Photography Business Tips
Having a professional website is the most effective way to promote your business. A portfolio is a representation of your current and the best work that communicates your personal style, your niche and – most importantly – the type of work you want to do. Your portfolio should be minimal and concise so that potential clients get a great introduction to who you are and your style. Make sure to include contact information, a short bio, samples of your work, and a page for testimonials from past clients, as well as a blog to write about your work.
Brand your Business | Vital Photography Business Tips
Start with a name for your photography business. Whether you give it a company name or use your own name, you have to get a logo designed and then some business cards to hand out. Keep in mind that every major brand has a signature look. Whether it’s a color scheme, logo, or image, people instantly associated these elements with the company, what it stands for, and what product or services it offers.