Vital Photography Business Tricks | 6 Steps To Kick Start Your Photography Business
Vital Photography Business Tricks | If you have some creative photography chops, you may be considering launching your own business. You’re not the only one, though. Photography is a popular profession and hobby right now, which is exactly what the problem is. In other words, it will take a lot more than the ability to take stunning pictures to stand out from the crowd and turn your photography business into a success story. You may have noticed some awesome photographers who couldn’t make it as pros and some not so great ones who are very successful at running a photography business, which goes to say you should never underestimate the power of good business skills!
Photography may be your passion and we can’t blame you for it. However, if you’re thinking of taking this passion a few steps further into starting your own photography business, we have a few vitally important tips and recommendations you should consider before plunging in. Yes, professional photography is highly competitive, sure, but there are still a number of steps small business owners can take to stand out in a saturated market.
Write A Business Plan | Vital Photography Business Tricks
Any serious business owner will tell you that you have to organize your thoughts and ideas on paper. This detailed document serves as your roadmap, describing what your business is and how it will be profitable. Do you know where are you looking to go with your work, which client base are you targeting, and how are you going to reach them? Do you have a “pipeline” of work mapped out, and if not what business development and marketing activity are you undertaking to develop that pipeline? Your business plan will also break down things like cash flow, expenses, ownership, and competition.
Invest In A Killer Website | Vital Photography Business Tricks
There are countless free website templates out there, but your website is like your storefront. You want it to be impressive, so it’s best to have a website professionally designed just for you. However, you need to make sure the search engines can properly index it if you want your potential clients to find you. Don’t just use the keywords in your blog posts; instead, use ALT tags on your images as well. When uploading your images to your website, use the ALT tag fields to describe your images so search engines can know what the pictures are all about, and make sure to use the keywords you want to rank for in the photos.
Get Testimonials From Your Existing Clients | Vital Photography Business Tricks
Remember that your most important clients are your existing clients. Treat them right and they’ll be your best marketing tool. People look to others and their experiences when making decisions, so the more you can showcase testimonials, the more effective your marketing efforts will be. Get written referrals from your clients, add a ‘testimonials’ page to your website, because word of mouth is the best advertising!
Invest In The Right Equipment | Vital Photography Business Tricks
This will be your most important investment, and it pays to buy the best you can afford. Do your research and work out how to spend your budget to get the most useful equipment. Keep in mind that you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? You need backup equipment. As your business grows, you will be able to afford better, but, when you are just entering the industry, it may be a good idea to take out a loan or seek third-party investment.
Blog Regularly | Vital Photography Business Tricks
Google’s new search algorithms favor fresh, original content, so keep your website and your blog updated as often as possible, even if it is just to say, “Here is a picture I took today.” Blog about your recent assignments, pictures you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week. This can be the critical difference between you or your nearest competitor showing up first on a Google search, and it adds personality to your website as well, making you appear more approachable – win/win.
Network Like There’s No Tomorrow | Vital Photography Business Tricks
Take every opportunity to network, and think outside the box; you never know when you’ll need services of a florist, a hairdresser, a lawyer or an electrician, or when they’re going to refer you to their own clients. If you are going to a conference, take a look at the list of attendees and email the ones you are most interested in meeting, asking if they would be interested in meeting up for a coffee before the event.