Vital Stationery Design Tips | Designing New Stationery? Six Must-Read Tips To Do It Right
Vital Stationery Design Tips | Despite the popularity of email, professionally created business stationery packages are vitally important for leaving a good first impression. And just like business cards, business stationery is no longer used only to share basic information about yourself and your business. Today, more and more companies are using creatively designed business stationery to build the image and convey the personality of their businesses in order to leave a long lasting impression through intelligent choices of logo, colors and other elements.
Designing effective stationery items is a unique task. Sometimes your stationery design will be the first interaction a potential client has with you and your business, while other times it will be used to reinforce the brand identity. There are a few things to keep in mind when designing business stationery so that the end product effectively conveys the essence of the company in an appealing package. You do not want to send the wrong message to existing or potential clients and business partners by having stationery that is not up to the standards of your products or services. The right stationery can end up doing wonders for your business.
Paper Quality | Vital Stationery Design Tips
Nothing will make or break your business stationery like the quality of the paper that you use. The very first impression you make won’t be through your logo, color scheme, or the layout of your stationery. It will be the feel of the paper as the potential client is removing your letter from its envelope. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. Your clients will definitely notice the difference between standard photocopier paper you’ve got lying around in your office, and something more expensive.
Color Scheme | Vital Stationery Design Tips
When you are designing your business stationery, you have to consider the overall color scheme. Color can draw attention to your stationery and reinforce your branding. The right color can be extremely powerful, by highlighting an important area or conveying a particular idea, and matching the colors in your logo to those on your stationery is a great idea for branding purposes. Color is an extremely powerful tool that can make or break your stationery design – but as the saying goes, with great power comes great responsibility. Use color carefully and make the most of the impact it brings to your stationery without overdoing it.
Slogan | Vital Stationery Design Tips
Including a slogan or tagline into your stationery can be an effective way to communicate your company’s vision, and also a great way to make your business stand out in a saturated market. Not every business will use a slogan, but it is a great way of not only acting as a brand builder, but it also clearly communicates your “promises” to your potential clients. Your slogan may not be present on absolutely every piece of stationery, because some items might be too small, but where possible it can be included to compliment the whole branding package.
Fonts | Vital Stationery Design Tips
While your font should be easy to read, you should take your audience into consideration when working on your stationery. Age, attention span and demographics all play a role in choosing the right font. Keep in mind that once chosen, this font will be another element of your brand and should be used throughout your marketing materials. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. A larger size font should be used for the company name and the contact details should be printed in a smaller font.
Contact Information | Vital Stationery Design Tips
Effective business stationery must include your contact information. Including your company address, phone number, email address, web address, and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. Placing this vital information in the correct position for accessibility is crucial, while less important information can be tucked away into other areas of the stationery design.
Space | Vital Stationery Design Tips
Never be afraid of white space! Whilst you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered and a potential client will lose interest quite quickly. Try and leave plenty of space between the letterhead and the start of your message and do the same for the footer of the page. Don’t become too obsessed with stuffing in all the information you possibly can. The message is key.