Vital Website Redesign Tips | Is it Time to Rebuild Your Website? 5 Things To Consider When Redesigning Your Website
Vital Website Redesign Tips | The glitz, the glam, the glorious design elements that make your website look like a million bucks. When considering a website redesign, it’s easy to focus only on those elements that are appealing to the eye. Unfortunately, redesigning a website isn’t just an exercise in aesthetics. Before you can start thinking about mockups, layouts, and content for your new website, you have to determine clear goals for your redesign. Defining the relevant goals for your website may sound like an overwhelming process, but it is actually really simple, and we’re here to help you through the process of your website redesign.
It doesn’t matter if your website has been neglected for years, or it’s time for some new functionality, a website redesign can be a really exciting time for your company. It can also be a bit overwhelming. The best way to make sure your redesign is a success is to plan your exact route of attack. If you haven’t thought about your goals, defined the desired success, or even considered why you’re doing a redesign, you could find yourself in a mess. Website redesign can be a difficult, long, and sometimes even expensive process. This is a list of five web design tips to guide and help you through the process of launching a new, more effective website.
Don’t Redesign For The Sake Of A Redesign | Vital Website Redesign Tips
Your website may look outdated, and could use a new design. However, aesthetics are not the end-all, be-all of a website redesign. A new look may have some impact, but it will not be the sole factor in determining the success or failure of your online marketing strategy. Regular visitors to your website generally don’t like huge changes to the site design, because over time, they have learned your website’s principles, and have figured out how to do things, and go places on your website. Randomly changing a website’s design on a whim may actually alienate your frequent visitors.
Redesign In Order To Improve Website Performance | Vital Website Redesign Tips
Is your website currently underperforming? Do you want to increase the number of leads you get? Is your conversion rate lower than you’d like it to be? Before you bust out the wrecking ball, and start demolishing your soon-to-be-forgotten website, make sure you take the time to examine it to see what’s working, and what isn’t. A website redesign give you the perfect opportunity to reassess your online marketing, and outline an action plan. The reason you are redesigning your website is to improve your business, not because you are bored with the design, or because you want it to be blue, and not red. So, focus on the results you want.
Do Extensive Research | Vital Website Redesign Tips
When you start a redesign project, you have to do your homework first. In order to make informed decisions, you have to have data to back you up. Armed with this knowledge of how your existing website is performing, you’ll be able to make informed decisions about which of your pages should stay, which ones should go, and which ones should get revamped, or reorganized during your redesign. Redesign your website in a better way – research the keywords your potential clients are searching for. Design the website to give information your clients are looking for quickly.
Look At The Competition | Vital Website Redesign Tips
While it isn’t the best idea to obsess about what your competitors are doing, it can be very helpful to understand where they may be outselling, and outsmarting you. Look at how they are promoting their businesses and their services. What possibly you could learn from their websites? What elements of their websites are stealing away your clients? Don’t copy your competition, but instead use it as a chance to learn how you can improve your website.
Early Content Creation | Vital Website Redesign Tips
One of the elements often ignored during the website redesign process is the content creation. Start creating content early, while you’re planning the new website design. Decide how to align your website and its content and its functionality with your business goals. Most people care about the content more than the design. The design should be good, but that does not mean unique and expensive. Focus on functional.