Web Conversion Optimization Tips | How To Turn Visitors Into Paying Clients With Persuasive Web Design
Web Conversion Optimization Tips | Getting traffic to your website is great, but if the visitors never convert, all that traffic will be pretty much useless. First of all, what is a conversion? A conversion is the most important factor to the success of your online marketing strategy. It means getting your website visitors to do what you expect them to do, whether that is purchase your product, hire you, sign up for your newsletter, register for a free account, download a whitepaper, or fill out a contact form.
Getting potential clients to your online doorstep is only the start of the battle to win them over and get their business. Remember, web users decide whether to stay on a website or move on to the next one in the first few seconds after landing there, which means you only have so much time to leave a great first impression. Since your ability to accomplish your business goals largely depends on conversions, we’ve gathered a list of web conversion optimization tips to help you get the most out of your small business website.
Clear Calls To Action | Web Conversion Optimization Tips
We can’t emphasize this enough: your call to action must stand out and be compelling. Everything should be either subordinate to – or supportive of – elements that enable visitors to take the action you want them to. To boost your website conversion rate, make sure that your calls to action are not hidden in a boring, run-of-the-mill hyperlink — instead, make sure to use a nice looking “sign-up” or “buy” button that is just begging to be clicked.
Content Is Still King | Web Conversion Optimization Tips
Content is the secret sauce that attracts both search engines and your potential clients, and gradually converts visitors into paying clients. Don’t think of conversion rate optimization as an instant-noodles approach to boosting your profits, though. Growing conversions takes time, so make sure you’re creating new content on a regular basis. People assign more credibility to websites that show they have been recently updated or reviewed. If you have a blog or a news section, make sure they’re updated regularly. Nothing says “out of business” like an abandoned blog.
Simplify Navigation | Web Conversion Optimization Tips
If your potential clients want to find out more before they hire you or buy your product, can they? Is it obvious where to go to find the technical specifications of your products or a list of the services you’re providing? Make the navigation as simple as possible so your visitors can focus on the content of your website, rather than trying to figure out how to get from one place to another. However, keep in mind that the more options you give visitors the less likely they are to convert. Simplify your navigation by consolidating options that don’t necessarily need their own main navigation button.
Include Contact Information | Web Conversion Optimization Tips
There’s nothing more frustrating, besides flash websites or restaurant websites that use .pdf menus, than a website that requires a detective to find the contact information. Sometimes people just want to pick up the phone and call, visit you or send an email to you as opposed to filling out a form and providing their credit card information on a website. You’ll also be giving your clients confidence in buying from you and boosting reliability by including complete contact information in an easily accessible location.
Use High-Quality Imagery | Web Conversion Optimization Tips
In many cases, including compelling imagery on your website can increase website conversion rates. Especially in a page packed with endless paragraphs of text, an image or two is a great way to break up content and keep visitors engaged. However, using generic, tacky stock pictures can send the wrong message to your potential clients about your brand, so make sure you use professional-quality imagery where possible.
Improve Loading Time | Web Conversion Optimization Tips
Internet users tend to be very impatient. If loading of a website takes more than a few seconds, you can be sure that most of the visitors will not sit around and wait. Even the difference of a second or two can make or break your website conversion rate, which means you need to make sure your pages load as quickly as possible for optimal website conversion rates. In addition, loading speed is also important part of your SEO strategy, as Google ranks fast-loading websites higher.