Web Conversion Optimization | Design A Small Business Website That Helps You Get More Customers! Sure-Fire Cures for Low Conversion
Web Conversion Optimization | As we see more and more businesses move their services online, and even more that start out on the internet, a greater need arises for websites that are planned and built to sell. A great-looking website may accomplish the goal of shaping and delivering a strong brand, but only its good looks aren’t enough to sell the products or services being offered. Websites that convert are designed to motivate visitors to request more information, buy stuff, or sign up for your newsletter. Anything that keeps your clients coming back for more is considered a conversion.
An award-winning website that doesn’t convert visitors into paying clients or subscribers isn’t doing your business any favors. Your next website redesign is the perfect chance to ensure that your website is both appealing and effective. The good news is that even small changes to your website can pay off in big numbers — and quickly. Here are some of the most effective tips to make your website convert more visitors.
First Impressions Count | Web Conversion Optimization
First impressions are everything to your visitors. The main goal of a well-planned web design strategy is to deliver a unique user experience. It must be an experience that’s unparalleled and that will make the visitors return to your website time and time again. Good websites are well organized and follow a structure. They are not cluttered; they are simple and professional. Remember, you only have a few seconds to impress your visitors, otherwise they might move on to a competitor’s website instead of sticking around.
Make The Visitor’s Life Easy | Web Conversion Optimization
Let’s start with something that sounds simple, but apparently is too complex for many companies to get right. The more difficult you make your website to use, the less people are likely to do business with you. Case study after case study has shown that making a website easier to navigate boosts its effectiveness. If your potential clients can’t find your products, how are they supposed to buy them? Creating a website that is easy to navigate will encourage visitors to stay on your website longer.
ABC: Always Be Closing | Web Conversion Optimization
In business, you have to ask for what you want. This is the call to action (CTA) and is one of the most important elements of effective web design. If you’re designing a website to sell something, you should always be thinking about how you’re closing the deal on each page. This doesn’t mean stuffing every page with big “Buy Now!” buttons; it means when the potential client is ready to make a purchase or subscribe, they shouldn’t have to look around for the check-out link. To convert website visitors, you have to make your offering clear and enticing. Your call to action buttons should look different enough from your other page elements to stand out. Bold and contrasting colors can usually increase this effect.
Include Testimonials | Web Conversion Optimization
You have to prove that your business is loved and used by many people. Client testimonials can add credibility to your business and prove to your potential clients that your products and services really work. Try to collect quotes and testimonials from satisfied clients that you can use to grow your client base. If you’re going to have testimonials make sure they are specific, and something people can relate to.
Embed A Blog Into Your Website | Web Conversion Optimization
A blog enables you to publish content that is useful and targeted at your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will organically grow. In order to work, you have to make sure you update your blog regularly. If you won’t, then forget about a blog. A website with an outdated blog will only leave the impression that your company is small or even out of business.
Showcase Impressive Imagery | Web Conversion Optimization
When you visit a physical store, maybe a grocery store, you can look at, examine and sometimes even taste the products on sale. You make your purchasing decision based on the information you get there. When you sell services or products online, you should do exactly the same thing: show the product. Website visitors can sniff out generic imagery in a second, and they’ll be left with a generic impression of your company. Your company isn’t generic. So show your visitors that by investing in professional photography.