Web Conversion | Conversion Doesn’t Just Happen: What The Highest Converting Websites Do Differently

Web Conversion | Conversion Doesn't Just Happen: What ...

Web Conversion | Business owners are no longer happy with having incoming web traffic as their primary metric. What’s the use in sending millions of visitors to your website if no one makes a single purchase? Whenever someone enters your website, you have a desired action in mind. When a visitor or user completes that action, that’s a conversion. You might want them to sign up for a free account, subscribe to your newsletter, or fill out a survey – it really depends on your business and its goals.

Web Conversion | Website Design – www.medianovak.com

Many business owners focus only on boosting the number of visitors their websites get, when often they have fairly simple problems with their website that, if solved, would have a huge effect on the conversion rate, and boost their website’s bottom line at minimal expense. Why worry about getting twice as many people to visit your website, when it can be much easier to double the number of sales from the people already visiting? Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These simple tips can help improve that conversion rate significantly.

Simple Website Layout | Web Conversion

If you have no competitors, you can use the most primitive typical design. But if you are running a small business in a tough competitive niche, web design should be given a serious consideration. When a visitor lands on your website, they have to immediately understand the layout and how to navigate the website. Don’t bombard them with flashy graphics and other distractions. Make your website accessible, make sure it is usable, make sure it supports the popular browsers, and make your calls-to-action clear and simple, and you should be in a position to start converting the people who want to do business with you.

Web Conversion | Conversion Doesn't Just Happen: What ...

RELATED: Online Branding Strategies | Six Overlooked Branding Tips To Boost Visibility, Clicks, And Conversions

Be Clear, Open And Honest | Web Conversion

If your potential clients want to find out more before they buy, can they? Is it obvious to the visitor where to go to find the technical specifications of your products, or the prices of your services? Are they online at all? If you have a product out of stock, say so. Few things annoy potential clients as much as reading all about a product they are looking for, adding it to a cart, and starting the checkout process – only to find out the product isn’t actually available.

Update Your Calls-To-Action | Web Conversion

If the conversion goal is to get the visitor’s information in the form of a lead, then it is crucial to present the submission form in a way that they can clearly find without being pushy about it. Call-to-action designs have the tendency to get old and stale, particularly when they’re used over and over again within various marketing assets. Think about it: If you saw the same call-to-action design every time you visited a particular website, it probably wouldn’t get you clicking, even if you’ve never converted on the offer it’s promoting.

Quick Conversion Process | Web Conversion

Make it as easy as possible for a visitor to complete the conversion. If we are talking about a sale, make the check out process as streamlined as possible. If we are talking about a lead submit, then ask for as little information as possible. One of the biggest mistakes websites make is asking for too much information. Your conversion process may be sale, or it may be a request for information. Either way, don’t waste the potential client’s time asking for things you don’t have to know.

RELATED: Website Design Rules | Designing For Conversion: Simple Rules To Build A Wildly Successful Website

Web Conversion | Conversion Doesn't Just Happen: What ...

Help The Visitor Trust You | Web Conversion

Most people are still cautious when purchasing online, and rightly so. There are plenty of people you really shouldn’t give your credit card information to! It’s vital to give the potential client every reason to trust you. Make sure your website has a contact page clearly visible. A complete business address, email contact, and phone number should all be included. A phone number, with people answering the phone, also helps. Showing a privacy policy and explaining shipping procedures clearly can also help the user to trust you.

Web Conversion | Website Design – www.medianovak.com

Get Social | Web Conversion

Make sure that your social media profiles are easy to locate. Web users love social media and take every chance they can to interact with brands that they are interested in. Users hate filling out long registration forms, so they may find it much more convenient to sign in with pressing only one Facebook button. Pay attention to the place of social accounts buttons; they should be visible for users yet not annoying.

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